Episodios

  • How to Speak Like a Leader | Executive Coach Bill Smartt

    How to Speak Like a Leader | Executive Coach Bill Smartt
    Jul 1 2025
    Ever feel that rush of panic before a big presentation? What if you could command any room with total confidence, not because you were "born with it," but because you learned the code? This episode is a masterclass in exactly that. Meet Bill Smartt. After a career as a classically trained actor, he became one of the most sought-after executive coaches, fixing the #1 thing that holds leaders back: poor communication. He's the secret weapon for executives at Citibank, Deloitte, Harvard Business School, and the United Nations. In this deep-dive conversation, Meny Hoffman sits down with Bill to uncover his playbook for turning nervous speakers into powerful communicators, building unshakeable presence, and using simple frameworks to make any message land with impact. You'll discover: 👉 The #1 mistake 99% of people make when they present (and how to fix it instantly). 👉 An "Actor's Trick" to turn speaking FEAR into genuine, unshakable confidence. 👉 A simple 3-part framework to structure any talk perfectly, so you're never at a loss for words. 👉 The uncomfortable exercise that is the fastest path to improving your executive presence. 👉 Why being a "natural" speaker is a MYTH, and how you can learn this skill starting today. If you're a founder trying to inspire your team, a leader tired of being misunderstood, or anyone who wants to speak with clarity and confidence, this conversation is essential listening. 👉 Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Bill Smartt): 👤 Connect with Bill Smartt on LinkedIn: https://linkedin.com/in/billsmartt 🏢 Learn More About Bill's Coaching: https://www.billsmartt.com 🎁 Special Offer: Mention the podcast for a FREE Team Tune-Up session with Bill. 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Communication is a Teachable Skill. It's not a personality trait. Skills like pausing, controlling your tone, and managing your energy can be practiced and mastered by anyone, not just "naturals." 2. Record Yourself. The Camera Doesn't Lie. This is the fastest path to self-awareness. You’ll instantly see your filler words, nervous gestures, and energy levels, which is the quickest way to begin improving. 3. Use the "Past, Present, Future" Framework. For instant clarity in any situation, structure your communication this way: provide the Past (context), explain the Present (the current situation), and outline the Future (the desired outcome or next steps). 4. Connect Before You Present. Don't just jump into your slides. Start by listening to your audience first. When people feel heard, your message lands with far greater impact. 5. To Manage Nerves, Manage Your Breath. Your breath is the best physical tool to counteract a fight-or-flight response. Before any stressful presentation, take a moment for deep, controlled breathing to ground yourself and lead with calm control. – Episode Timestamps: 00:00 - Teaser: Bill Smartt's key soundbites on communication 01:21 - "Let's Talk Business" Podcast Intro 01:34 - Host Meny Hoffman introduces the episode and guest, Bill Smartt 03:04 - Meny asks Bill about his journey into communication coaching 05:12 - Bill explains his "What, How, Mindset" coaching framework 06:31 - The difference between formal presentations and general leadership communication 08:51 - The root cause of poor communication in organizations 10:32 - The importance of connecting with your audience and listening 13:41 - Ad Break: Clarity Sessions 14:44 - Topic: The difference between "Public Speaking" and "Presenting" 17:48 - How introverts can become powerful communicators 22:08 - Why you must simplify your message to be effective 25:21 - The "Past, Present, Future" Framework for structuring any talk 27:40 - The importance of practicing out loud 32:07 - Meny Hoffman's summary and takeaways begin 49:27 - Outro: "That's my conversation with Bill Smartt. My takeaways from this one..."
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    52 m
  • He Left a $73B Hedge Fund to Fix a BROKEN System | Daniel Schoenbrun

    He Left a $73B Hedge Fund to Fix a BROKEN System | Daniel Schoenbrun
    Jun 23 2025
    Ever wonder what it takes to leave a "dream job" in high finance managing billions to build something from scratch? What do you learn at the highest levels of investing that can be applied to solving messy, real-world problems? This episode is a masterclass in exactly that. Meet Daniel Schoenbrun. After a 13-year career at institutions like Michael Dell's family office and a $73B hedge fund, he walked away to fix one of the most broken parts of healthcare. He founded Exceptional, a fast-growing software company that is making waves by solving problems most founders would never even see. In this deep-dive conversation, Meny Hoffman sits down with Daniel to uncover his playbook for finding true product-market fit, building an elite team of "drivers," and applying the principles of high-stakes investing to the world of startups. You'll discover: 👉 The real, unvarnished difference between VC, Private Equity, and Hedge Funds. 👉 A critical warning about the hidden dangers of taking venture capital money. 👉 How to find genuine Product Market Fit (PMF) by listening for pain signals (The "Mom Test"). 👉 Daniel's "Drivers vs. Passengers" framework for building a high-performance team with zero managers. 👉 Actionable advice on when and how to raise capital for your startup without derailing your product. If you're a founder trying to solve a real problem, a leader building a team, or anyone curious about what it takes to bring structure to chaos, this conversation is essential listening. 👉 Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/z-jK-coU1mo 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Daniel Schoenbrun): 👤 Connect with Daniel Schoenbrun on LinkedIn: https://www.linkedin.com/in/daniel-schoenbrun 🏢 Exponential (Daniel's Company): https://www.exponentialcare.ai/ 📘 Book That Inspired Daniel ("Amp It Up"): https://amzn.to/4lgRPfA 📘 Book That Inspired Daniel ("Atomic Habits"): https://amzn.to/45Gx2xP 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Fix real problems, not trends. Daniel built Exceptional not to chase tech, but to solve a broken process in real people's lives. The market rewards clarity. 2. Ask "where's the friction?" Every manual task, especially in legacy industries like healthcare, is an opportunity for software. Start by asking what slows people down. 3. Complexity is the enemy of adoption. Daniel focused on making the product so simple and intuitive that everyone could use it. That's what makes it scalable. 4. Choose your early clients carefully. Instead of chasing everyone, Exceptional picked early adopters who wanted to innovate with them. That feedback loop made all the difference. 5. Your job as CEO is to create clarity. In a fast-growing company, confusion spreads quickly. Daniel's main job is to keep everyone aligned on what matters most. – ⏱️ Key Episode Moments (Timestamps): 1:34 – Welcome Daniel Schoenbrun, CEO of Exponential 2:56 – Daniel's Journey: From a $73B Hedge Fund to Startup Founder 7:29 – The Real Difference: VC vs. Private Equity vs. Hedge Funds 10:10 – A Founder's Warning: The Hidden Dangers of Taking VC Money 13:11 – The Problem He's Solving: Fixing Healthcare's Broken & Messy Backend 16:12 – Transferable Skills: How High-Finance Experience Built a Tech Company 20:07 – The "PMF First" Rule: Why Product-Market Fit is Everything 23:04 – The Mom Test: How to Find Real, Quantifiable Customer Pain 27:22 – Building an Elite Team: Daniel's "Drivers vs. Passengers" Framework 33:31 – The Right Time to Raise Money for Your Startup 45:38 – Key Lesson from a Billion-Dollar Org: Radical Transparency & Teamwork 48:01 – Rapid Fire Questions with Daniel 48:42 – Meny Hoffman's Final Key Takeaways
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    50 m
  • What Every CEO Learns Too Late | Feat. Tzvi Schwartz

    What Every CEO Learns Too Late | Feat. Tzvi Schwartz
    Jun 16 2025
    Does your business feel like it's growing faster than you can control? Are you constantly putting out fires, frustrated that your team isn't on the same page, and feeling like the vision in your head is getting lost in translation? If you're running a business that's grown fast but now feels messy and chaotic, this episode is your intervention. Meet Tzvi Schwartz. He knows this struggle intimately. He started as an electrician and built his own contracting company with over 100 employees, experiencing all the chaos that comes with rapid growth. After selling his company, he discovered the Entrepreneurial Operating System (EOS) and became so adept at it that he helped the company he joined scale by an incredible 400%. In this masterclass on operational excellence, Meny Hoffman sits down with Tzvi to break down the systems and mindset shifts that transform business chaos into clarity, accountability, and scalable success. You'll discover: 👉 Why businesses often hit a "danger zone" around 8-10 employees and start to lose control. 👉 The "GWC" formula (Gets It, Wants It, Capacity) for getting the right people in the right seats. 👉 How a simple system can get your entire team rowing in the same direction (and why most leaders fail at this). 👉 The crucial difference between motivation (a short-term push) and inspiration (the real key to avoiding team burnout). 👉 The "Raft Analogy" – a powerful lesson on why the very things that made you successful can now be holding you back. If you're a leader tired of the chaos and ready to build a company that can thrive without you being in the middle of everything, this conversation provides a clear, actionable playbook. 👉 Subscribe for more no-nonsense advice to help you learn, grow, and lead. – 🎥 Watch & Connect: https://youtu.be/XWM5yWvuwqU?si=AzKu46VPXGxZWi0T 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links: 👤 Connect with Tzvi Schwartz on LinkedIn: https://www.linkedin.com/in/tzvischwartz/ 🏢 Tzvi's Company Website: https://www.mythrivability.com 🌐 EOS Worldwide (Find an Implementer): https://www.eosworldwide.com 📘 Book That Inspired Tzvi ("Good to Great"): https://amzn.to/444OFoz 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Growth without structure burns people out. Tzvi learned the hard way. You can grow fast, but without systems, it just creates chaos. You need structure if you want to scale and stay sane. 2. Most owners wait too long to fix things. The signs are always there: overwhelm, frustration, turnover. But many owners ignore them. Tzvi says face them early, and things won’t fall apart later. 3. The right team makes or breaks growth. It’s not just about hiring “A-players.” It’s about putting people in the right seats and holding them accountable to clear expectations. 4. EOS isn’t magic, it’s discipline. The system works, but only if you work it. Tzvi shared how weekly meetings, scorecards, and vision alignment completely changed their results. 5. You can actually enjoy your business again. If you’re constantly in the weeds, there’s a better way. Tzvi helps owners to step up, lead better, and get back to the parts they love. – ⏱️ Key Episode Moments (Timestamps): 1:50 – Meet Tzvi Schwartz: From Electrician to EOS Implementer 3:01 – Tzvi's Entrepreneurial Journey & Building a 100+ Employee Business 4:27 – The Turning Point: Discovering EOS & Scaling a Company 400% 8:00 – What is EOS? The 60-Second Explanation for Business Owners 10:30 – The "We" Shift: Why Getting Everyone Aligned is a Game-Changer 13:43 – The 10-Employee "Danger Zone" Where Businesses Lose Control 17:00 – The Bottleneck is at the Top: Why Leaders are Often the Problem 18:21 – Right People, Right Seats: The "GWC" Formula Explained 35:33 – Inspiration vs. Motivation: The Real Secret to Preventing Team Burnout 41:42 – The Raft Analogy: When "What Got You Here" is Killing You Now 50:27 – Find Tzvi Schwartz Online & Learn More About His Work 51:02 – Rapid Fire Questions with Tzvi 52:14 – Meny Hoffman's Final Takeaways
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    54 m
  • Gary Marx: Find MILLIONS in Hidden State $$ (Tax Breaks Your Business is MISSING!)

    Gary Marx: Find MILLIONS in Hidden State $$ (Tax Breaks Your Business is MISSING!)
    Jun 9 2025
    Are you sure your business isn't leaving FREE MONEY on the table? What if there are overlooked tax breaks, incentives, and strategic advantages that could save you thousands, or even help fund your next big move? This episode uncovers exactly that. Meet Gary Marx, an economic development veteran with over 35 years of experience. He's seen it all, from working inside state government to now advising companies (just like yours!) on how to navigate the complex world of incentives and smart site selection with his firm, Blue Cap Economic Advisors. In this eye-opening episode of Let’s Talk Business, Meny Hoffman gets Gary to pull back the curtain on how businesses of all sizes can unlock significant financial benefits and make game-changing strategic decisions often hidden in plain sight. You'll discover: 👉 How to find and secure "hidden" state & local incentives (think tax credits, grants, and more!). 👉 The critical factors for smart site selection that go way beyond just the cost of real estate. 👉 Why states want to give money to certain businesses & what they're looking for. 👉 Costly mistakes businesses make that leave them missing out on massive savings & benefits. 👉 Insider tips for navigating government programs and making economic development work for you. If you're a business owner, entrepreneur, or leader looking to expand, relocate, cut operational costs, or simply maximize every available financial advantage, you cannot afford to miss this conversation. 👉 Subscribe for more insider knowledge to grow your business smarter. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/sK57BUHphcs 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Gary Marx): 👤 Connect with Gary Marx on LinkedIn: https://www.linkedin.com/in/garyrmarx/ 🏢 Blue Cap Economic Advisors (Gary's Company): http://www.bluecapeconomicadvisors.com 📘 A Book That Inspired Gary ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. You can negotiate way more than you think. Most people think “incentives” means tax breaks. But Gary explains how local cities will help with things like better lighting, signage, sidewalks, even speeding up your permit process, if they believe your business brings value to the area. 2. Hiring is the #1 deal breaker. Every serious business leader Gary works with asks one thing first: Can we find the right people here? If the labor isn’t there, nothing else matters. So if you’re considering a move, always start by looking at the local workforce. 3. Government help is real — you just need to ask the right way. States and cities actually want to help. But they’re not always shouting it from the rooftops. Gary shows how to find the right contacts, ask the right questions, and unlock the support that’s already sitting there. 4. American manufacturing is quietly coming back. Between tariffs and supply chain issues, more companies are moving parts of their business back to the U.S. And guess what? Local governments are ready to help — especially if you’re creating skilled jobs. 5. Small towns care more than big cities. In big cities, hiring 20 or 30 people doesn’t make headlines. But in smaller towns? That kind of growth matters — and they’ll often roll out the red carpet for you. That’s where Gary helps companies find opportunities others don’t even notice. – ⏱️ Key Episode Moments: 1:05 – Welcome to Let's Talk Business 1:25 – Meet Gary Marx: Economic Development Expert 2:33 – Gary's 35+ Year Journey in Economic Development 7:07 – Untapped Potential: Incentives for EXISTING Businesses 8:46 – The Power of Asking: How Local Gov HELPS Small Businesses 13:54 – Starting Point: What Gary Marx Asks Businesses First 18:05 – Top CEO Concerns: Labor Availability & Market Predictability 20:28 – Why States PAY: The Drive for Jobs, Investment & Tech 23:45 – Hot Trends: Targeted Industries & The Southern Shift 26:22 – Re-shoring US Manufacturing & Current Market Dynamics 32:25 – Connect with Gary Marx & Blue Cap Economic Advisors 33:00 – Rapid Fire Questions with Gary Marx
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    37 m
  • The Luxury CEO's Playbook: Brutal Truths for Real Business Growth (Simcha Beller)

    The Luxury CEO's Playbook: Brutal Truths for Real Business Growth (Simcha Beller)
    May 26 2025

    Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth.

    Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it.

    In this powerful Let’s Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership.

    You'll discover:
    👉 Simcha's path to CEO: initiative, sacrifice, and trust.
    👉 The "brutal" mindset shifts essential for leveling up your leadership.
    👉 Why your hard work might not be paying off (and what to change).
    👉 Actionable ways to find clarity and focus in business chaos.
    👉 Beyond 10-step plans: What actually drives sustainable success.

    If you're an aspiring leader feeling stuck, an entrepreneur facing growing pains, or an executive needing fresh perspective on what it really takes, this conversation is a goldmine.

    👉 Subscribe for more no-nonsense advice to learn, grow, and lead.
    –

    🎥 Watch & Connect:
    🔗 Listen to the Full Episode Here: https://youtu.be/G0lj_dCgWNg
    🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
    📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
    📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/
    📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb
    📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
    📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
    📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
    –

    🔗 Episode Links (Simcha Beller):
    👤 Connect with Simcha Beller: https://www.linkedin.com/in/simchabeller
    🏢 Yossi G Design Website: https://yossig.com
    📸 Yossi G Design on Instagram: https://www.instagram.com/yossigdesign/
    📘 Book that inspired Simcha ("Think and Grow Rich"): https://amzn.to/43e25iN
    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
    –

    💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

    1. Don’t wait for the perfect job — create it. Simcha didn’t wait for someone to hire him. He showed up, added value, and proved himself into the role he wanted.

    2. Before you fix something, make sure it’s actually broken. Not everything needs to be reworked. Simcha learned the hard way that changing what’s already working can do more harm than good.

    3. CEO and COO are two different brains. A CEO lives in the future. A COO lives in the now. Mixing the two can slow both down; know which one you’re playing.

    4. Branding isn’t how you look, it’s how well you connect. Your messaging and customer experience need to click with what people actually want. If it doesn’t feel like a fit, they won’t buy.

    5. Clarity doesn’t come from thinking harder. It comes from asking the right questions—to yourself, your customers, and to your team. You don’t need all the answers, just better ones.
    –

    ⏱️ Key Episode Moments (Timestamps):

    0:00 – Welcome & Episode Preview
    1:14 – Meet Simcha Beller, CEO of Yossi G Design
    5:25 – Simcha's Journey: Cold Calls, Sacrifice & Finding His Path
    10:53 – The Path to Leadership: From Operations to COO, then CEO
    23:58 – CEO vs COO: Understanding the "Brutal" Mindset Shift
    32:57 – Navigating Critical Founder & CEO Dynamics Successfully
    38:11 – Warning: Understand THIS Before Changing Your Business
    42:40 – How to Find True Clarity Amidst Business Chaos
    48:56 – Branding & Customer Insight: The Real Keys to Connection
    54:58 – Beyond 10-Step Plans: Simcha's Core Advice for Success
    56:52 – Rapid Fire Questions with Simcha Beller
    58:27 – Meny's Key Takeaways & Final Thoughts
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    1 h
  • Trey Sheneman’s Journey from Debt to Growth Advisor for Top Brands

    Trey Sheneman’s Journey from Debt to Growth Advisor for Top Brands
    May 19 2025

    If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible.

    From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey’s companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity.

    In this episode of Let’s Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.

    You’ll hear:
    👉 How being broke and jobless led to a marketing career
    👉 Why some brands get stuck at $5M—and how to break past it
    👉 The real difference between working in vs. on your business
    👉 A breakdown of Trey’s COMPASS Method that’s helped scale dozens of brands
    👉 How to stay sharp as a leader—without losing touch with the work

    Whether you're bootstrapping a startup or scaling something fast, this is a must-watch.

    👉 Subscribe for more deep-dive convos with real builders.
    –

    🎥 Watch next:
    🔗 Full Episode
    🎯 Book a Clarity Session
    📲 More Episodes
    📲 Instagram
    📲 LinkedIn
    📲 Facebook
    📲 WhatsApp Status
    📲 WhatsApp Group
    –

    🔗 Episode Links:
    📘 Tray’s Life Changing Book
    🎙 Trey’s Podcast – 10 Minute Masterclass
    🏢 Herald (Trey’s Company)
    👤 Trey’s LinkedIn
    📩 For promotions & inquiries
    –

    💡 Practical Pointers from this Episode:
    1. Start even if it’s not perfect. Trey didn’t wait for the perfect plan—he just started. You learn more by doing than thinking.
    2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it’ll pay off.
    3. Get clarity before action. Ask what’s working, what’s not, and what’s missing. Don’t guess—diagnose.
    4. Work on the business regularly. Don’t wait for a crisis. Step back quarterly (or weekly) to course-correct.
    5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them.
    –

    ⏱️ Episode Highlights:
    00:00 – Welcome to Let’s Talk Business
    02:11 – From seminary to $95K in debt
    05:00 – The real start: losing both jobs and betting on himself
    09:07 – Lessons from building marketing agencies
    13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs
    18:32 – Why culture and accountability go hand in hand
    23:44 – What Trey’s doing now with Herald
    27:16 – The full breakdown of the COMPASS Method
    33:38 – Why messaging is usually the weak link
    35:33 – Hearing your customers clearly (and often)
    37:27 – How to actually work on your business every quarter
    43:47 – What’s still on Trey’s bucket list
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    50 m
  • Don’t Touch Growth Until You Get THIS Right! | Seth Farbman

    Don’t Touch Growth Until You Get THIS Right! | Seth Farbman
    May 5 2025

    In this episode of “Let’s Talk Business,” Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses.

    Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies.

    They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients.

    This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you’re just getting started or thinking about your next chapter.

    -

    This episode is brought to you by Ptex Group’s One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.

    Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group’s expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.

    Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.

    -

    Book a Clarity Session with Meny Hoffman

    Panda Doc

    Seth’s Life Changing Book

    Vstock Transfer

    ShareMedia

    Seth’s LinkedIn

    For promotions & inquiries

    Episode Timestamps

    00:00 – Welcome to Let’s Talk Business
    01:27 – Meet Seth Farbman: builder, seller, and storyteller
    03:02 – From lawyer to multi-exit entrepreneur
    04:21 – The ups and downs after selling Vintage Filings
    07:59 – Should you build a company to sell?
    09:17 – Structuring your business for a successful exit
    14:47 – Why non-competes matter more than you think
    20:00 – What matters most: relationships, not just revenue
    25:16 – The power of consistent messaging & storytelling
    28:11 – How Share Media and LinkedIn marketing began
    34:31 – AI’s role in content creation today
    35:46 – Advice for entrepreneurs in today’s economy


    Practical Pointers

    1. Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking.
    2. CRM isn’t optional. It’s not exciting—but if you’re not tracking your relationships and staying top-of-mind, you’re leaving a lot on the table.
    3. Details matter. Sometimes it’s not the pitch, the deck, or the product—it’s the person answering your phone that wins you the client.
    4. Learn to tell your story. Your story, is what connects people to your business. And if you don’t tell it, someone else will—and not the way you want.
    5. The exit isn’t the end. You’ve still got to show up, keep growing, and stay aligned with who you are and what you’re about.
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    41 m
  • Why Your Culture Might Be Holding You Back with Daren Martin

    Why Your Culture Might Be Holding You Back with Daren Martin
    Mar 26 2025
    In this episode of "Let's Talk Business," Meny Hoffman welcomes Dr. Daren Martin, a business strategist and best-selling author, to explore the transformative power of company culture. They delve into the significance of culture, not just as a part of the game but as the game itself, and discuss how it can be assessed and improved within a company. This episode is brought to you by Ptex Group’s One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group’s expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. They outline the four Cs of company culture: call it, craft it, cast it, and cultivate it. Daren explains that a strong culture is evident when employees are eager to work and proudly represent their company. He shares stories illustrating how culture can be palpable within an organization and emphasizes that cultural change requires genuine commitment from leadership.The conversation touches on debunking the misconception that culture improvement requires significant financial investment. Instead, they highlight the importance of leadership engagement and listening to employee feedback to foster an environment where people feel valued and heard.Throughout the episode, listeners gain insights on building a company of owners, where employees are treated like owners and empowered to contribute ideas and drive change. Daren underscores the potential pitfalls of attempting cultural shifts that appear disingenuous and stresses the importance of patience in this transformation process.This episode is full of actionable insights for leaders looking to enhance their workplace culture and harness it as a tool for business success. Tune in to explore how these strategies can be applied to create a thriving and engaged workforce. Episode Links : Book a Clarity Session with Meny Hoffman https://www.darenmartin.com/bookstore https://www.youtube.com/@DarenMartinPhD Panda Doc Episode Timestamps 03:22 - From Kroger to Consulting Tycoon08:08 - Understanding Company Culture Instinctively10:38 - Company Culture vs. Reality Gap14:53 - Streamline Proposals with PandaDoc16:26 - Great Culture Eliminates Recruiting Need20:22 - Culture Fix for Rapid Growth24:24 - Customer Service Over Marketing Budget27:36 - Employee Appreciation Over Extravagant Events29:18 - CEO's Distant Approach Criticized35:25 - Fast Food Success through Training39:03 - Confronting Workplace Negativity40:22 - Leadership Decision Boosts Team Morale43:22 - Amazon Presence and Unique Name46:35 - Align, Motivate, and Engage Employees Practical Pointers Spend time with employees in various roles to understand their day-to-day challenges and successes. Show genuine interest in their work and listen to their insights. Offer employees the autonomy and decision-making power akin to that of an owner. Recognize their potential to contribute to the company's success and trust them with more responsibility. Develop a clear, actionable mantra that reflects the values and goals of the company. This helps employees understand and align with the company's vision and mission. Implement a system of recognition to motivate employees. A simple thank you or a public acknowledgment of hard work can significantly boost morale. Understand that culture is more about how employees feel and how engaged they are, rather than just perks. Cultivate an atmosphere where employees look forward to coming to work and are proud of their contributions
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