In this episode, we’re joined by the inspiring Erika Oakes—educator-turned-entrepreneur and co-founder of Os and Oakes, a children’s clothing brand that evolved into something much bigger than expected.

Erika opens up about what it really looks like to build a brand from the ground up while balancing the beautiful (and often chaotic) juggle of motherhood and entrepreneurship. From the early days of slow, steady growth to the emotional decision to sell her business, she shares the real lessons behind the highlight reel.

We talk about navigating identity beyond the job title, why community support matters more than ever, and how to embrace the sometimes uncomfortable—but necessary—seasons of growth.

Whether you're a small business owner, a dreamer in the early stages, or a mama redefining what success looks like for yourself, this conversation is full of wisdom, warmth, and encouragement.

✨ Key Takeaways:
✅ Starting a business requires passion and dedication.
✅ Growth is often slow and not an overnight success.
✅ Listening to customer feedback is crucial for expansion.
✅ Networking and building relationships can propel your business.
✅ It's important to not take things personally in business.
✅ Finding a balance between work and family is essential.
✅ Your identity is not solely defined by your business.
✅ Supporting other women in business creates a strong community.
✅ Embrace uncomfortable situations for growth.
✅ Future aspirations should focus on community involvement.

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📲 Follow along @empowermoms.podcast for more stories that speak to motherhood, ambition, and everything in between.
✨ Connect with Erika on Instagram: @behindthebrandldn / @erika.oakes