After 10 years building MarsBased as a fully remote, bootstrapped, and values-driven tech company, we’re finally sharing the full story. This keynote, recorded for our 10th anniversary, is a reflection on everything we've learned about building sustainable software, nurturing company culture, and growing a business without external investors, shortcuts or growth hacks.

We talk about how we made remote work function from day one, why we chose to bootstrap instead of seeking venture capital, and how ethical decision-making has shaped every part of our journey. You'll also hear our philosophy on writing clean, maintainable code, and how long-term thinking has guided the way we run the company: slowly, intentionally, and with purpose.

🚀 We are martians. And this is how we built MarsBased.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

What happens when your company outgrows the culture that once defined it?
In this episode of the MarsBased Podcast, Àlex Rodríguez Bacardit sits down with Greg from TextExpander to discuss how growing to 30+ employees forced them to revisit their values, communication style, and internal training.

Greg explains how to recognize the right moment to redefine your company culture and why they decided to introduce internal training programs to support that shift. He shares how seemingly simple tools, like their cultural mantra “Be Obvious”, played a powerful role in improving team communication. The conversation also explores how remote companies can foster stronger ownership and alignment across teams, and what actually makes a training program worth the investment.

Greg also opens up about how they involved the entire team in redefining values, brought in external coaches to support the process, and measured the cultural impact over time. Skipping this process, he says, could have been their most expensive mistake.

Whether you're scaling a remote team or wondering how to make culture actionable, not just aspirational, this episode is packed with real talk and practical insights.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

10 moments. 10 guests. Total unpredictability on Life on Mars.

This isn’t your average “best of” episode. it’s a chaotic, hilarious, insightful rollercoaster through the most unforgettable english-language moments from life on mars, the startup podcast by MarsBased.

🔥 from death metal growls to burning down offices (literally), surprise cofounders, and existential founder questions... this episode has it all.

if you’re into tech, startups, or just love a good story, hit play.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/