Lovlei Ranch Podcast Podcast Por Robin Hoffman Haack arte de portada

Lovlei Ranch Podcast

Lovlei Ranch Podcast

De: Robin Hoffman Haack
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 LOVLEI Ranch is a lifestyle in itself. Our beach-to-ranch designs feature prints from the iconic Hoffman archives that you won’t find anywhere else, and are made with fabrics you will want to live in. Whether you have sandy feet or dirt on your boots…if you have any ounce of country in you, we have you covered. Join us as we dive into the history of Lovlie and the characters that are wearing Lovlei today!

See LOVLEI RANCH HERERobin Hoffman Haack Arte Ciencias Sociales Diseño y Artes Decorativas Economía Gestión y Liderazgo Liderazgo
Episodios
  • 45 Years of Dedication: Tammy's Journey with Hoffman California Fabrics

    45 Years of Dedication: Tammy's Journey with Hoffman California Fabrics
    Jan 29 2024
    Shop Lovlei Ranch Here

    In this intriguing episode of the Lovely Ranch podcast, we delve into the fascinating world of textiles and the enduring legacy of family businesses with Tammy, a long-standing pillar at Hoffman California Fabrics. A company that prides itself on its family-oriented atmosphere and innovative approach to fabric design and manufacturing welcomes listeners to explore nuances rarely understood by those outside the industry.

    Tammy provides an intimate walkthrough of her journey at Hoffman, from her early days being captivated by the vibrant designs to climbing the corporate ladder and interacting with high-profile customers like Ralph Lauren. She shares valuable insights into the shifting tides of the fabric industry, emphasizing the rise of sustainable fabrics and the company's proactive environmental initiatives.

    The episode is a vibrant patchwork of personal stories, industry expertise, and the anticipation of what the future holds for textile innovation.

    Key Takeaways:
    • Tammy has dedicated 45 years of her career to Hoffman California Fabrics, a company that treasures its employee relationships and operates much like a family.
    • Sustainability is the new direction in the textile industry, with Hoffman committing to eco-friendly practices and materials like recycled polyester.
    • The longevity of the company, nearing its 100th anniversary, is attributed to a strong sense of community, resilience, and adaptation, which was particularly evident during the COVID-19 pandemic.
    • Robin, another key figure at Hoffman, combines her background in textiles with a passion for horses, contributing to the unique identity of the Lovely Ranch line.
    • Employee tenure, familial work environments, and innovative sustainable practices are key factors contributing to the success and longevity of Hoffman California Fabrics.
    Notable Quotes:
    • "We have people that have worked here since the age of 16 or 17 that still work here. It's very much a family organization or extension thereof." - Tammy
    • "2024, we become a 100-year-old company. So a fact that all the family members can be very proud of." - Tammy
    • "She [Robin] has really found her spot. And I look forward to see what she's going to put out there in the future." - Tammy
    Links
    • Shop Lovlei Ranch Here or follow them on your favorite social media platform.
    • Facebook: https://www.facebook.com/lovleiranch
    • Instagram: https://www.instagram.com/lovleiranch
    • YouTube: Hear Robin's Story



    Tune in to the full episode to get a deeper look into how traditions in fabric manufacturing are evolving and shaping the way we think about fashion and sustainability. Stay connected with the Lovely Ranch podcast for more episodes that blend Western heritage with contemporary insights.
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    9 m
  • The Hoffman Legacy: Four Generations of Family Business with Aaron Hoffman

    The Hoffman Legacy: Four Generations of Family Business with Aaron Hoffman
    Jan 26 2024
    Shop Lovlei Ranch Here

    In this episode of the Lovlei Ranch podcast, host Ashley Jackson unravels the dynamic world of Hoffman Fabrics and the endearing qualities that have allowed it to become a centenarian in the textile industry. The episode delves into the family-driven operations that have led to the birth of Lovlei Ranch, a fashion brand revered for its quality and authenticity. Ashley dialogues with Aaron Hoffman, who shares invaluable insights into the heritage, collaboration, and innovation that drive the brand forward. Aaron Hoffman, as part of the fourth generation running Hoffman Fabrics, elaborates on the familial harmony that is rare yet pivotal for the company's longevity. From discussions about the business's inception to its modern-day global reach, Ashley and Aaron explore the nuanced crossovers between the western and surfing cultures. The episode paints a vivid picture of Lovlei Ranch's mission: to encapsulate Robin Hoffman's story while fostering a sense of inclusion within a 'lovely family'.
    • Aaron Hoffman sheds light on the intricacies of working within a family business and the evolution of Hoffman Fabrics in the competitive textile industry.
    • He emphasizes the importance of maintaining the highest standards of quality as a cornerstone of Hoffman Fabrics' century-long success.
    • The conversation touches on the challenges of producing in the USA, highlighting environmental regulations and the benefits of overseas manufacturing with environmental consciousness.
    • Aaron shares the inspiring figure of his grandfather Walter, who not only uplifted Hoffman Fabrics but also nurtured other businesses within the surf industry.
    • The essence of Lovlei Ranch is rooted in Robin Hoffman's personal narrative, seamlessly integrating her passion for the western lifestyle with fashion.
    Key Takeaways:
    • Hoffman Fabrics prides itself on a 100-year history, emphasizing quality and ethical business practices, ensuring longevity.
    • The brand has evolved from a textile company into a fashion brand, with the fourth generation bringing a fresh perspective to design and marketing.
    • Familial cohesion and a non-hierarchical communication culture are integral to the business's success.
    • Hoffman Fabrics is globally connected, with a diverse range of sales representatives and distributors across continents.
    • Despite manufacturing challenges, the company remains committed to contributing to the U.S. workforce through domestic sewing deals.
    Notable Quotes:
    • "We always treat our vendors well, we treat our employees really well, but always have the best quality." - Aaron Hoffman on Hoffman Fabrics' values.
    • "You have to have a good idea, and you have to have money or someone else's money." - Aaron on the realities of entrepreneurship.
    • "That's one thing Hoffman fabrics is known for, always having the best quality. That's probably why we've made it a hundred years." - Aaron on the key to the company's endurance.
    • "She's always positive. She's a worker." - Aaron describing his aunt Robin and her work ethic.
    Links
    • Shop Lovlei Ranch Here or follow them on your favorite social media platform.
    • Facebook: https://www.facebook.com/lovleiranch
    • Instagram: https://www.instagram.com/lovleiranch
    • YouTube: Hear Robin's Story

    For those captivated by the rich history and vibrant future of Hoffman Fabrics, and the community it fosters through Lovlei Ranch, make sure to tune in to the full episode for an in-depth exploration of how passion for quality and authenticity can transform into a lasting business legacy. Stay connected with the Lovlei Ranch podcast for more enlightening content that showcases the artistry and stories behind western fashion.
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    10 m
  • The Magic of Lovlei Ranch: How Prints Can Transform Your Wardrobe with Marketing Director, Cassy Salyer

    The Magic of Lovlei Ranch: How Prints Can Transform Your Wardrobe with Marketing Director, Cassy Salyer
    Jan 26 2024
    Shop Lovlei Ranch Here

    In this engaging installment of the Lovlei Ranch podcast, our host Ashley welcomes Cassy Salyer, the Director of Marketing for Lovlei Ranch. Their conversation begins with Cassy's unexpected journey to joining Lovlei Ranch and expands into the wider story of Hoffman textiles, laying out a colorful tapestry of fashion history, personal passion, and industry insight. For listeners intrigued by the intersection of western style and contemporary fashion, this episode offers a personal look behind the scenes of Lovlei Ranch's marketing strategies and philosophies.

    Cassy shares compelling insights into the ranch's ambassador program and the inclusive sizing that makes their clothing ‘a silhouette for everybody’. Addressing the distinctive fit and versatility of Lovlei Ranch clothing, Cassy highlights the trend of expressive fashion with a nod to how prints are becoming a personal signature. The conversation shifts to a broader context as they discuss Hoffman's rich 100-year history in the textile industry and how current fashion trends favor bold statements and colorful identities, elements that Lovlei Ranch embraces wholeheartedly.

    Key Takeaways:
    • Cassy Salyer's journey with Lovlei Ranch began through an unexpected connection, highlighting the serendipity that often accompanies valuable relationships in life and business.
    • The inclusive sizing and unique fit of Lovlei Ranch's clothing line stand out in the fashion industry, contributing to the brand's appeal and customer loyalty.
    • Hoffman textiles' century-long history forms the backbone of Lovlei Ranch's print-focused fashion, with a strong emphasis on personal expression through clothing.
    • The marketing key, according to Cassy, lies in creating a genuine connection with the audience, something that Lovlei Ranch embodies through its storytelling and community engagement.
    • The future of fashion is anticipated to lean more towards personal identity, with prints and vibrant colors leading the charge in self-expression through what we wear.


    Notable Quotes:

    "Once you experience Lovlei, you're kind of hooked." - Cassy

    "If you've worn a print ever…it's probably from Hoffman." - Cassy

    "I think that fashion is headed towards more of an identity kind of statement." - Cassy

    "It's a hard business to launch and start nowadays. So I think connection is really the key." - Cassy

    Links
    • Shop Lovlei Ranch Here or follow them on your favorite social media platform.
    • Facebook: https://www.facebook.com/lovleiranch
    • Instagram: https://www.instagram.com/lovleiranch
    • YouTube: Hear Robin's Story
    Tune in to this immersive episode to hear more about Cassy Salyer's profound insights into Lovlei Ranch and Hoffman textiles. Don't miss the opportunity to explore western fashion through an authentic lens, learning how history, personality, and modern marketing converge to dress the contemporary cowgirl. Stay tuned for more episodes that delve into the traditions, people, and stories that define Lovlei Ranch.
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    9 m
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