In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast.

Episode #: 43

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00:00 Introduction to the Episode Topic

00:18 Impact of AI on Marketing Strategies

01:24 Adapting to AI-Driven Changes

03:49 SEO and Content Strategy in the AI Era

08:29 Diversification of Search Platforms

11:12 Measuring Success in the New Landscape

12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up your marketing efforts and achieve your business goals. Tune in to learn more about maximizing ROI, scaling operations, enhancing brand presence, and staying adaptable in a constantly evolving market. Don't miss out on expert advice to drive your business forward!

Episode #: 42

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introduction to the Episode Topic

00:27 Who is This Episode For?

01:13 Startup Phase: Key Characteristics and Strategies

03:34 Startup Phase: Challenges and Solutions

07:53 Growth Phase: Key Characteristics and Strategies

10:54 Growth Phase: Challenges and Solutions

14:17 Established Business Phase: Key Characteristics and Strategies

17:42 Established Business Phase: Challenges and Solutions

22:10 Final Thoughts and Encouragement to Level Up

26:16 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your marketing efforts. Lastly, get insights on how much to spend on marketing based on your business's stage and the role of marketing in driving overall company revenue. Make your marketing a profit center with these actionable insights. Tune in now!

Episode #: 41

Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠'

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introduction to Episode Topic

00:19 Understanding Profitable Marketing

00:56 Key Metrics for Measuring ROI

04:56 Effective Tactics for Tracking ROI

07:33 Budgeting for Marketing Success

12:42 Final Thoughts on Profitable Marketing

13:05 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast