In this conversation, the guys discuss the complexities of hvac projects, pricing strategies, and the importance of customer communication in the HVAC industry.

They share personal experiences and insights on how to effectively engage with customers, manage expectations, and highlight the value of quality components.

The discussion also touches on financing options to help customers afford necessary services, emphasizing the need for empathy and understanding in customer interactions.

Takeaways

• Customer expectations can often be misaligned with actual costs.
• Quality components lead to better long-term service and customer satisfaction.
• Empathy in communication can help bridge the gap between price and value.
• Offering financing options can make services more accessible to customers.
• It's important to explain the reasons behind pricing to customers.
• Maintaining a consistent pricing strategy is crucial for business integrity.
• Listening to customer concerns can lead to better service outcomes.
• Highlighting warranties and service benefits can justify higher costs.
• Custom installations require careful consideration and planning.
• Building long-term relationships with customers can lead to repeat business.

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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We love reading your questions and comments. Keep sending them!
This week the guys talk partnerships, contracts, marketing during a slowdown and more.

Eric owns a media company along with his business partner John Mesenbrink (host of the Appetite for Construction podcast) so he's had over ten years of experience in this area.

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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The very last thing I want to do as the contractor is make a not-so-great situation worse" Andy Mickelson

What happens when you figure out there's a problem on the job, how you handle it says a lot about you as a company/service provider. This week the guys are talking recent jobs and problems and an amazing tax credit/rebate situation happening in Andy's market.

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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Somewhat of a chat session this week. The guys talk about some products they really like, lots of talk on equipment and piping fittings/materials that make everyday a little faster/easier/enjoyable.

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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Have we become too complacent when it comes to ordering online?

Its 2025 and yet, somehow and for whatever reason this online supplier is asking for four forms of order verification and signatures upon delivery for regular, everyday plumbing and hvac material orders lol!

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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Would you hire someone with zero trade work experience? What if they're in their 30's? How old is too old to start in the trades?

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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Are you the low bid? Are you being beat by the low bidder but offering a more complete job, is it apple to apples? This week the guys chat about a recent encounter Eric had on the job with another local plumber.

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Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

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Our customer's finances are feeling the pinch more than ever as prices are the highest on record. Inflation, tariffs, shipping backlogs are just some of the bigger problems on the product side but a big part of the general population is finding it difficult manage unexpected bills. Eric is now offering financing and Andy is looking into it for his business.

Have experience or thoughts to share? Please do!

Send us a text

Send us your feedback or topic ideas over on our social channels!
Eric Aune @mechanicalhub
Andy Mickelson @mick_plumb

Newsletter sign up: https://bit.ly/MH_email