Episodios

  • 7 Principles for an Oversubscribed Business (Oversubscribed by Daniel Priestley | Book Club | 302)
    Jun 17 2025

    In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you’re tired of chasing customers and want to flip the script, this episode is for you.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/302

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

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    1 h y 3 m
  • A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
    Jun 10 2025

    Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she’s building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We talk about what it really takes to lead multiple ventures and how small business owners can take action, even imperfectly.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/301

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

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    59 m
  • Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
    Jun 6 2025

    To celebrate episode 300, I’m joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that’s sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why even small choices matter. This conversation is inspiring, energizing, and full of practical wisdom for purpose-driven entrepreneurs.

    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/300

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts


    Get your free training: Marketing 101 Video Training + Workbook.

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    54 m
  • Business Can Be Chill ('Chill & Prosper' by Denise Duffield-Thomas | Book Club | 299)
    May 29 2025

    Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That’s what we’re exploring in this month’s Book Club episode. In this Book Club episode, we discuss Chill & Prosper by Denise Duffield-Thomas—an invitation to run your business with more ease, alignment, and flow. We explore mindset shifts, pricing, passive income, and what it looks like to protect your most valuable business asset: yourself.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/299

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

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    1 h y 18 m
  • Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298
    May 21 2025

    ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!

    One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.

    Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/298

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

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    1 h y 4 m
  • How to Actually Get Stuff Done (Even If You Struggle With Follow-Through)
    May 7 2025

    This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/297

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

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    24 m
  • Impact + Profit: Your Business Can Do Both with Brian Thompson
    Apr 30 2025

    How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission and how to make money while doing good.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/296

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

    Get your free training: Marketing 101 Video Training + Workbook.

    Más Menos
    1 h
  • The Anti-Overwhelm Guide to Marketing
    Apr 23 2025

    Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.

    If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do everything, just the right things.

    From managing perfectionism to using tools like the Eisenhower Matrix and batching content, this episode is full of real-life tactics I use when I'm feeling overwhelmed—and the exact approach I recommend for creating a plan that fits into your actual life. Marketing doesn't have to be exhausting. Let's make it feel good again.


    MAKING GOOD SHOW NOTES:
    https://makinggoodpodcast.com/295

    CONNECT WITH ME ON INSTAGRAM:
    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):
    https://makinggoodpodcast.com/100prompts

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    15 m
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