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In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist.

From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives into how smart, intentional marketing not only gets new clients through the door, but also educates and re-engages your existing ones—turning casual followers into loyal customers.

We also talk time management, the power of delegation, and why hiring an expert isn’t a luxury—it’s a smart business move. If you're a beauty business owner juggling everything and wondering how to maximize your time, impact, and income, this is the conversation for you.

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