Grant Hensel is the Founder and CEO of Nonprofit Megaphone where he leads a team of experts that help nonprofit organizations manage grant funds from the Google Ad Grant. He is a member of the Entrepreneurs’ Organization and was the Founder of RounddUp App until he sold the company in 2020. Grant was the Marketing Director for CVM, Inc., and worked in Information Management and Analytics for Slalom Consulting. He is the Founder of eTestNotes.com and Encore Resale Store, and the Co-founder of Backbone Local and Viibrant.

What are the most common mistakes a nonprofit organization can make when advertising? What if there was a way to raise more awareness around your organization without the cost of advertising?

For Grant Hensel, reaching more donors begins with digital advertising. Through his company, they help nonprofit organizations apply and maintain an active status with Google Ad Grant, where organizations receive $10,000 a month towards their advertising on Google search. This can drastically increase an organization’s impact and transform more lives. 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman talks with Grant Hensel, Founder and CEO of Nonprofit Megaphone, about how to access grant money to help nonprofit organizations improve their outreach through digital advertising on Google. Grant discusses the qualifications a nonprofit organization needs to meet, why many organizations underutilize the grant program, and why authenticity and gratitude matter.