Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for marketing students and small business owners, encouraging them to take action, try different approaches, and seek opportunities to gain experience. Listeners can reach out to Victoria through the WordPlay Creative website or LinkedIn.

We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️

Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire.

🔹 Highlights Include:

• How Rich landed his role at Roots Canada and the impact it had on his career.
• Behind-the-scenes of marketing for major brands and the Olympic sponsorship.
• The challenges and triumphs of starting and growing PBJ Merch Corp.

Tune in to hear Rich’s story and get inspired!

In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the nonprofit, and the innovative solutions she proposed to enhance community engagement and awareness. The conversation emphasizes the importance of experiential learning and offers valuable advice for students tackling real-world marketing cases.