Marketing attribution is dead. Here's what to do instead.
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Marketing attribution is dead. Here's what to do instead.
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In episode 8 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.
Tune in to hear David's latest dad joke - it's a good one!
Useful links for this episode:
https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/
https://developers.google.com/search/docs/essentials
https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/
https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951
https://www.youtube.com/watch?v=8LmZCMmNPkM
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