In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast.

Episode #: 43

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00:00 Introduction to the Episode Topic

00:18 Impact of AI on Marketing Strategies

01:24 Adapting to AI-Driven Changes

03:49 SEO and Content Strategy in the AI Era

08:29 Diversification of Search Platforms

11:12 Measuring Success in the New Landscape

12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast