Marketing to Active Agers: Real Talk to Grow Your Gym
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Marketing to Active Agers: Real Talk to Grow Your Gym
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Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.
You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.
📌 Actionable for: gym owners, studio managers, and fitpros over 40
What you’ll learn:
- What NOT to say to this demographic
- How to create relatable blog, email, and social content
- Why this market has strong BS detectors — and how to earn their trust
- Whether TikTok or email marketing makes more sense for your business
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: jay@primefitcontent.com
Thanks for listening!