What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your founder story (even if it feels boring)- The difference between generic content and stories that resonate- How to collect and use customer stories as powerful social proof- Emotional hooks for “boring” B2B products- The ROI of human, soul-driven marketing💬 Whether you're a first-time founder or a seasoned SaaS marketer, this conversation will change how you see content, brand, and customer engagement.🔔 Subscribe for tactical interviews that help you scale smarter.📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ 👀 Want to connect with Mike Garner?Check out his books “Stories That Matter” and “How to Show Off”:https://www.storiesthatmatter.co/books-by-mike-garnerOr connect on https://www.linkedin.com/in/mikegarner-storiesthatmatter/

Sales isn’t something you’re born with - it’s a mindset you can build.In this episode, Mikita Martynau breaks down how early-stage founders can validate their idea, talk to the right people, and close their first clients - before even launching a product.🧠 You’ll learn how to:❌ Avoid the most common mistakes in early sales🗣️ Talk to users without sounding desperate🧩 Build your first repeatable sales process - even if you're an introvert🚀 This episode isn’t just about landing clients. It’s about creating something people genuinely want.#salesmindset #saas #saasmarketing #entrepreneurship #startups Connect with Mikita Martynau:https://www.linkedin.com/in/nikitamartynov/skarbe.comConnect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Why referrals still beat ads in most industriesIf you're building a business and want to attract clients who stay loyal — this one’s for you.#BusinessGrowth #B2BMarketing #ClientRelationships #EntrepreneurTips 👩‍💻 Contact Dennis:https://www.linkedin.com/in/dennisdentremont/

🎙 Hosted by Wilhelm from https://masterful.info/ 👋 If you found this helpful, like the video, subscribe for more founder interviews.