IN THIS EPISODE…

How can service-based businesses like roofing companies stand out in a competitive market and connect meaningfully with customers?

In today's episode of Matters of Creative, Katie Bylak (KB) interviews Leon Sariah, Digital Marketing Manager at Aspen Contracting, about transforming the roofing industry through cutting-edge digital strategies. Leon shares his 19-year journey from internet marketing pioneer to roofing industry digital innovator, revealing how technology, employee-generated content, and community engagement can redefine a traditional service business.

Leon's journey demonstrates that with creativity, technological savvy, and a commitment to community, even traditional industries can become dynamic, customer-centric businesses.

ABOUT OUR GUEST:

Leon Sariah has been a digital marketer for over 19 years, starting way back when it was simply called Internet Marketing. With a degree in Telecommunications Management and an MBA, Leon has supported digital marketing projects for major businesses including Massage Heights, Amazing Lash Studio, and American Family Insurance.

For the past 5 years, he’s worked for Aspen Contracting, the nation's number one rated roofing company, and is currently in the role of Talent Acquisition and Business Development Manager. In his position, he carries out digital marketing campaigns and makes lead connections for both potential customers and employees. When he’s not analyzing regional lead generation techniques or hammering out digital campaign details for Aspen, Leon runs his own marketing company, Sariah Marketing.

LEARN MORE ABOUT ASPEN CONTRACTING & LEON SARIAH:

Leon Sariah on LinkedIn

Aspen Contracting on LinkedIn

Sariah Marketing on LinkedIn

Aspen Contracting: Instagram | Website | Facebook

Aspen Contracting on YouTube

IN THIS EPISODE…

Dr. Corrie Wilder’s path to creative leadership hasn’t followed a straight line—and that’s exactly what makes her story so compelling. From her early career as a dietitian to working in graphic design and launching a boutique marketing agency, Corrie’s curiosity and intentionality have shaped a dynamic journey across industries. Now, as Executive Director of Marketing Communications at Washington State University Everett, she’s leading transformative initiatives that drive enrollment and accessibility and supporting students and teams as an educator and speaker.

In this episode of Matters of Creative, Corrie shares how she uses intentional curiosity, transparent communication, and the mindful integration of AI as a partnering thought leader to support both students and teams. She also opens up about building confidence through change, why listening to your audience is key to supporting them, and how a Pilates practice—and wise words from her instructor—inspired her TED Talk and impacted her outlook on life.

ABOUT OUR GUEST:

Dr. Corrie Wilder is a dynamic speaker, educator, and consultant specializing in

leadership, organizational culture, and the power of practice. She is part of the

Washington State University Everett leadership team, where she works to expand

educational access, foster community partnerships, and support student success. Her

work bridges higher education with industry and community needs, advocating for

innovative programs and collaborative initiatives.

With a background in cultural theory, risk management, and strategic communication,

Corrie helps individuals and organizations navigate change, uncertainty, and

professional growth. Through consulting, marketing coaching, speaking, and AI literacy

training, she empowers professionals to embrace new opportunities and lead with confidence.

A TEDx speaker and sought-after workshop leader, Corrie blends storytelling, humor,

and actionable insights to inspire audiences to push beyond their limits. She also

champions women in leadership, advocating for mentorship, professional development,

and community-driven growth.

LEARN MORE ABOUT DR. CORRIE WILDER:

https://www.linkedin.com/in/corriewilder/

https://corriewilder.com/

Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling stories that resonate with their audiences and foster long-term connections?

In today’s episode of Matters of Creative, Bobbie Bailey and Ayanna Pasha interview Quincy Henry, Co-founder and CEO of Campfire Coffee, about his journey from marketing professional and musician to coffee entrepreneur. Quincy shares how he identified gaps in the coffee industry, the role of storytelling in brand building, and the importance of creating outdoor access for underrepresented communities.

Business owner and marketer Quincy Henry integrates branding, storytelling, and community engagement to shape his company’s identity. He emphasizes the value of authenticity in marketing and explains that small businesses can differentiate themselves in competitive industries through intentional messaging and branding control. By fostering connections through social media, partnerships, and grassroots initiatives, companies can build lasting relationships with their audience while staying true to their mission.

Tune in now for insights on branding, storytelling, and entrepreneurship.

Quincy Henry is the Co-founder and CEO of Campfire Coffee, which provides coffee roasted over a campfire. Through the company’s nonprofit arm, the Campfire Explorers Club, he eliminates barriers to outdoor activities by providing gear rentals and educational programs to underrepresented communities. Before his current ventures, Quincy was a Grammy Award nominee twice.

https://www.linkedin.com/in/quincyhenry/

https://www.welovecampfire.com/