In Episode 40 of Three Lesbians and a Pen, hosts Kimberly Todd, K.C. Luck, and Jamey Moody dive into the business side of self-publishing by focusing on how to effectively manage an author backlist. They share practical strategies for keeping older titles relevant, such as updating front/back matter, using social media “spotlights,” leveraging promotions and giveaways, and refreshing covers and blurbs. They also discuss the value of A+ content and cross-referencing characters or settings across books to delight loyal readers.

The episode opens with fun personal updates—including KC’s new book release (Fixing Hearts), recent Pride celebrations, a heartwarming LGBTQ+ documentary, and fan messages about the show’s new biweekly schedule. The hosts also trade marketing tips like offering anniversary promos, doing read-a-thons, and bundling box sets.

Packed with humor, insights, and a few “lesbian dad jokes,” this episode is a mix of writing wisdom and community love. Listeners are encouraged to think of their backlist not just as past work, but as a vital part of their publishing future. The episode ends with a teaser for the next topic—finding the right cover designer—and a fun question: What book cover made you one-click immediately?

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Disclaimer: This podcast is for entertainment and informational purposes only and should not be considered legal advice. We are not liable for any losses or damages resulting from its use. The views expressed are personal opinions. Always consult multiple sources for your writing journey.