“That’s why philosophers remind us not to settle for just learning— we need to practice and train. Over time, we forget what we’ve learned, start doing the opposite, and end up believing the wrong things.” - Epictetus

Don’t settle for simply understanding a technique. Use it, test it, tweak it—until it’s second nature.

Learning isn’t enough, you have to be able to apply it. Knowledge fades without action, and worse, bad habits creep in.

The best salespeople don’t just know the perfect pitch—they refine it through constant repetition. Like Kobe Bryant drilling the same moves for hours, mastery comes from relentless practice.

Actionable tips:

• Set aside time daily for role-playing exercises to keep your sales techniques sharp. It might feel repetitive, but consistency is key.
• Review your calls and meetings regularly, identifying what went well and what could be improved. This practice can help you avoid slipping into bad habits.
• Take one new thing you’ve learned this week and apply it in a real conversation with a prospect. Test it, refine it, and then make it part of your toolkit.

Remember you will die.

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