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In this episode, I chat with book publicist Megan Beatie about book publicity in a revealing conversation about the art and science of literary promotion.

Drawing on over 25 years of experience working with authors ranging from Linda Ronstadt to Tess Gerritsen, Megan shares how the publishing landscape has undergone a dramatic transformation since she began her career. She explains the crucial difference between publicity (earned media) and marketing (paid media), and why authors need to understand both to succeed in today's competitive marketplace.

"I'm only as good as what I'm representing," Megan explains, revealing why passion for the books she promotes has been fundamental to her success. This philosophy has served her well, helping numerous clients achieve bestseller status and prestigious awards, including Danielle Trussoni's recent LA Times Book Prize for Best Mystery Thriller, The Puzzle Master.

For debut authors feeling overwhelmed by marketing expectations, Megan offers practical wisdom: start early (ideally a year before publication), maintain an updated website as your "ground zero," choose social media platforms that match your personality rather than trying to be everywhere, and recognize when to seek professional help instead of attempting DIY publicity.

Beyond tactics, our conversation delves into the deeper value of cultivating genuine relationships with booksellers, fellow authors, and readers. Megan challenges the common "is it worth it?" mindset about events and appearances, encouraging authors to see the long-term value in the connections they make. "If you go to a festival and don't sell a single book but you're on a panel with a better-known author who might give you a blurb for your next book, you just never know."

Whether you're a published author looking to elevate your publicity game, an aspiring writer curious about the business side of publishing, or simply a book lover interested in how your favorite titles find their way to you, this episode offers valuable insights into the evolving art of connecting books with readers in meaningful ways.

Megan Beatie Communications

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