About Michael DeLon: Michael DeLon is the President of Paperback Expert and a leading authority on credibility marketing. He helps business owners create books without writing a word, positioning them as trusted experts in their field. As a #1 Amazon Best-Selling Author and creator of The Credibility Game Plan, he equips professionals with strategies to attract clients, generate referrals, and grow their business. Since 2013, Michael has worked with entrepreneurs across the U.S. and internationally to strengthen their brand and credibility. He is also a devoted family man, committed Christian, and active member of his church community.

In this episode, Gary and Michael DeLon discuss:

• The importance of credibility in professional-client relationships
• Leveraging personal stories and experiences for marketing impact
• The intersection of publishing, trust, and client acquisition
• Strategies for professionals to stand out in saturated markets

Key Takeaways:

• Publishing a book immediately elevated the perceived credibility of professionals like financial advisors by allowing potential clients to spend meaningful, private time with their ideas, which significantly increased trust and dramatically shortened the sales cycle.
• By using a structured “speak-to-write” method involving recorded interviews and professional ghostwriters, busy service-based professionals can become published authors without writing a single word, making book creation both accessible and authentic.
• Clients who implement targeted book-based marketing strategies — such as offering free books to curated lists — can see impressive, measurable ROI, like one advisor who secured 10 new clients and $75,000 in revenue from a single email campaign.
• The full publishing process, from concept discovery to Amazon bestseller promotion, is paired with a credibility-focused marketing coaching program that teaches clients exactly how to use their book to generate leads, build referral networks, and close more business.

"I always tell people: don't write a book, speak to write a book." — Michael DeLon

Connect with Michael DeLon:

Website: https://paperbackexpert.com/

Email: Michael@PaperbackExpert.com

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Books: https://www.amazon.com/stores/Michael-DeLon/author/B00J2794ZY

For more great content, sign up for Gary’s free Patreon channel- https://www.patreon.com/FA_Masterclass/home

Or his LinkedIn Newsletter: https://www.linkedin.com/newsletters/7206743428141895681/

To get in touch with Gary:

Website: https://betterpathtraining.com/

LinkedIn: https://www.linkedin.com/in/gsinderbrand/

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