Here's How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Here's What You'll Learn:

How to get in front of the right agents (and actually get a response)

What to say to position yourself as a partner, not a vendor

How to turn one agent class into a steady stream of referrals—without doing it all yourself

Seats are limited. Register for the Training Here

Episode Summary:

In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024.

What you'll learn:

• How to get mortgage leads without paid ads
• The "cringe before they binge" approach to content
• How to turn Instagram videos into closings
• Why most mortgage pros fail at content—and how to fix it
• Lead gen systems that work while you sleep

If you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals.

Connect With Neel on Instagram

Follow Neel on YouTube

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

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Episode Summary:

Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.

In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates.

Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.

1. Why Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.
2. The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.
3. Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.
4. Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.
5. Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.

Follow Theoni

TikTok

Instagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

ASK GEOFF A QUESTION

Ask Your Question Here

Episode Summary:

CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement.

Three Key Takeaways:

1. Client Retention Is the New Battleground

Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.

2. Consistency Beats Complexity

Top-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.

3. You Don’t Need a Call Center to Compete

With today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.

Connect With Joe on LinkedIn

Learn More About Total Expert

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Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

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LinkedIn

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Zonda (The Builder Database Software)

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Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

WHEN YOU'RE READY

💰 Join myAgent Classes

CONNECT

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📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

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Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

See the system that gets these results:

• Ben Doubled His Monthly Production
• Kevin Closed a $700K Loan from One Class
• Jenel Got a $1M Loan from an Agent She Never Met

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator.

Agent Referral Xcelerator

Ready to attract more agent referrals without cold calling?

Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait.

Join the VIP Waitlist Here.

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

WHEN YOU'RE READY

✅ Get Your Realtor Referral Score

💰 Join myAgent Classes