Episodios

  • *Bonus* Low Power Mode: The Secret To Preventing Burnout
    Jun 26 2025

    Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout.

    Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out.

    In this episode:

    • Why July is the perfect time to simplify, not scramble
    • How to use “low power mode” to protect your energy and still hit goals
    • A sneak peek at our Small Actions, Strong Communities daily IG series
    • Plus: how to lock in a year of support with Sprout’s All Access membership


    One small move a day really can transform your community. Let’s make this your easiest, most effective July yet.

    Learn More About Sprout Marketing



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    8 m
  • Never Wonder What to Post Again: The Social Strategy That Simplifies Everything
    Jun 24 2025

    Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again.

    Learn More HERE



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    19 m
  • July Resident Events That Work for Small Teams and Tight Budgets
    Jun 17 2025

    Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summer chaos).

    Get Inspired HERE



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    16 m
  • Make Your Social Media Binge-Worthy: How to Hook Residents & Fill Units
    Jun 10 2025

    Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents.

    You’ll learn how to:

    • Think like a Netflix producer to keep your audience hooked
    • Use Instagram highlights, pinned posts, and reels to showcase your property
    • Turn your social feed into a leasing and retention tool


    Perfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you.

    🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month.

    Read this episode's blog



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    6 m
  • Rent Week Survival: Pep Talk + Micro-Resets for Burnt Out Property Managers
    Jun 3 2025

    Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace.



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    6 m
  • June Event Marketing Ideas for Property Managers: Low Effort, Big Impact
    May 27 2025

    In this episode of The Multifamily Mix, we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉

    Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget.

    You’ll learn:

    • How to plan ahead and never scramble last-minute again
    • Simple ways to promote your events (with or without social media)
    • What types of events actually move the needle for renewals
    • How to get residents involved and create that “I love living here” feeling
    • Why events are more than fluff—they're your secret retention weapon

    Whether you manage 100 units or 500, this episode is packed with real-life tips, tools, and marketing strategies that will make your next resident event your best one yet.

    Sprout's Resident Retention Membership is your key to stress-free retention. (It's only $49/month!)



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    21 m
  • One Manager, 400 Units, Zero Help: Real Voice Notes From Barbara
    May 13 2025

    Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you.

    Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum.

    1:33 - New to leasing & looking to master it

    3:22 - Leasing 400+ units solo

    5:41 - Keeping priorities straight when you're new to the industry

    8:17 - Taking over a community in the middle of renovations with zero traffic

    10:48 - Planning resident events on $137 budget

    13:18 - Handling a new takeover



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    16 m
  • *Bonus Episode* The 30-Day Challenge You Didn’t Know You Needed
    May 1 2025

    Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress.

    👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge!



    Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com
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    1 m