Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into a critical industry dilemma: while data drives every decision, multifamily operators continue to grapple with fragmented and unreliable lead source tracking. Despite sophisticated marketing strategies and advanced leasing technologies, accurately pinpointing where leads originate remains a persistent challenge.

In this episode, Kerry and Jimmy uncover why these gaps persist despite the rise of sophisticated tools and integrations. They’ll discuss how disconnected systems, outdated attribution methods, and inconsistent data inputs undermine the ability to measure marketing ROI. More importantly, they’ll explore how innovative solutions — from unified data platforms and API-driven ecosystems to AI-powered lead scoring — pave the way toward solving this long-standing issue.

Kerry and Jimmy’s Words of Wisdom: “In today’s digital landscape, data is supposed to bring clarity, yet lead source tracking remains murky and fragmented in multifamily. We’re spending more than ever on marketing, but we often can’t answer the simplest question: What’s working? Fixing this isn’t optional anymore — it’s essential to optimizing performance, protecting budgets, and driving smarter growth.”

Resources: Autonomize The Lease Delivery and Execution Process

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial intelligence is quietly doing the heavy lifting behind the scenes.

In this eye-opening episode, Kerry and Jimmy discuss automating tasks, streamlining workflows, and powering decision-making at scale with intelligent marketing platforms, self-generating social media content, and automated lease creation. They explore how AI is no longer a future concept—it’s an active, tireless team member operating around the clock, allowing operators to reduce overhead, deliver better renter experiences, and break the 1 to 100 headcount model.

Kerry and Jimmy’s Words of Wisdom: "AI has become the silent partner in multifamily operations—working around the clock, never calling in sick, and executing with a level of speed and precision that humans alone can’t match. It’s not about replacing people; it’s about multiplying their impact, removing the bottlenecks, and letting teams focus on what truly moves the needle. The operators who recognize this shift aren’t just adapting—they’re building the blueprint for the future of our industry."

Resources: Transform The Leasing Experience AI and Automated

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal.

In this episode, Kerry and Jimmy discuss the evolution of social media into powerful leasing tools and how today’s most successful operators are leveraging content, technology, and data to meet prospects exactly where they are and guide them from a casual stroll to a signed lease. They walk through how to cut through the clutter, stay top-of-mind, and meet renters where they already are—with relevance, speed, and best of all – total hands-free automation.

Kerry and Jimmy’s Words of Wisdom: “Social media isn’t just where renters spend time, it’s where they make real decisions about where to live. In today’s digital-first world, if your community isn’t showing up with relevance, speed, and consistency, you're not just missing out on leads; you’re invisible to the very people you’re trying to reach. Leasing success now lives at the intersection of content, automation, and timing—and social media is the front door.”

Resources: Drive Faster Results With AI-Execution