When I landed my first job in licensing back in 2007, I had no idea I was stepping into a $350 billion industry that most people don’t even know exists. But my first challenge wasn’t negotiating deals or managing brands—it was explaining to my Mum what on earth licensing actually is.

In this episode, I take you back to that moment, sitting in my family home in Australia, trying to break down the licensing industry in the simplest terms. What is licensing? Why do brands pay to use characters like Mickey Mouse or SpongeBob SquarePants? And why is licensing the hidden force behind so many of the products we use every day?

Whether you’re brand new to licensing or just want a fun, behind-the-scenes look at how it all works, this episode is the perfect place to start.

And if you have a burning question about licensing, I want to hear from you! Episode 10 will be a special Q&A where I answer listener questions—so send yours to hello@borntolicense.com, and I’ll do my best to include it in the show.

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🎙 Born to License – Hosted by David Born

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