Episodios

  • How to Recover and Secure an Amazon Seller Central Account
    May 23 2025

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    Losing your OTP or access to Amazon Seller Central can cost sellers serious time. This video breaks down how to recover your account and prevent future login problems. Includes steps for better 2FA setup, security tips, and tools like Authenticator.

    Need help securing your Amazon account or getting back in? https://bit.ly/44uHuaR

    #AmazonSeller #SellerCentral #AmazonAccountHelp #TwoStepVerification #FBAHelp

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

    -------------------------------------------------

    Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kjWmgQ

    Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/3GW5zxM

    Timestamps
    00:00 – What To Do If You Lose Your OTP Code
    00:30 – Common Mistakes When Setting Up OTP
    01:20 – Account Recovery Using Amazon.com Login
    02:00 – Required Documents for OTP Reset
    03:00 – Manual Review Process by Amazon Security
    04:00 – Better Ways to Set Up Account Security
    05:10 – How to Use an Authenticator App
    06:00 – Using 1Password or LastPass for OTP
    07:00 – Why All Amazon Sellers Should Update OTP Settings

    -------------------------------------------------

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    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    7 m
  • PPC Negation Strategy That Works for Amazon Sellers
    May 21 2025

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    Learn how to use PPC negation to reduce wasted spend in your Amazon campaigns. This video explains when and how to apply PPC negation based on real ad performance. Follow proven steps to improve targeting and make your Amazon ads more profitable.

    Download the free PPC guide and stop wasting ad spend on bad keywords.

    Start fixing it today: https://bit.ly/3S0YkH4

    #AmazonPPC #AmazonAds #NegativeKeywords #AmazonFBA #AmazonSellerTips

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

    Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

    Timestamps
    00:00 - When to Negate Keywords in Amazon Ads
    00:45 - SOPs for Finding Wasted Ad Spend
    01:12 - Downloading the Search Term Report
    02:00 - Why Use 60-Day Timeframes
    03:01 - Filtering Non-Converting Broad/Auto Terms
    04:17 - What Zero Orders and High Spend Means
    05:14 - When High Clicks With No Sales Are a Problem
    06:00 - Using ACoS to Decide on Negations
    06:50 - Common Sense Negation Filters by Product Type
    08:04 - Where to Get SOPs for Amazon Ad Management

    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    9 m
  • We Busted 5 Shocking Amazon PPC Myths For You
    May 19 2025

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    Amazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here’s what actually works based on real data, not guesswork.

    Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P

    #AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTips

    Watch these videos on Youtube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3ZmYSLc

    Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/43kBZJw

    Timestamps
    00:00 - 5 Myths That Hurt Your Amazon Ads
    00:24 - Myth 1: PPC Is the Main Driver of Organic Ranking
    01:42 - Myth 2: Top Ad Spot Is Always Most Profitable
    03:04 - Myth 3: Set It and Forget It Actually Works
    04:19 - Myth 4: Keyword Research Alone Is Enough
    05:56 - Myth 5: More Keywords = More Sales
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    9 m
  • Ultimate 2025 Guide to Amazon PPC: What Works & When to Use It
    May 14 2025

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    Most Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.

    Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR

    #AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellers

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs

    Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB

    Timestamps
    00:00 - Are You Using Every Amazon Ad Type?
    00:36 - Intro to Ad Types on Amazon
    01:11 - Sponsored Products Overview
    01:51 - Naming Ad Groups the Right Way
    02:32 - Auto Campaign Setup Walkthrough
    03:14 - Bidding for Close, Loose, Substitutes & Complements
    05:01 - Negative Keyword & Product Targeting Explained
    06:04 - Campaign Bidding Strategies Compared
    08:01 - Understanding Placement Bid Adjustments
    10:11 - Proper Campaign Naming Examples
    12:02 - Budgeting Based on TACoS
    14:04 - Automated Tasks & Bid Scheduling
    14:37 - Manual Campaigns: Keyword Targeting
    16:02 - Broad vs Phrase vs Exact Match Keywords
    17:57 - How to Set Competitive Bids
    19:04 - Product Targeting Strategies
    20:50 - Why Price Matters in Product Targeting
    22:04 - Sponsored Brands Overview
    24:05 - Why Video Ads Perform Best
    25:32 - Store vs Product Landing Pages
    26:45 - Cost Controls & Keyword Targeting for Videos
    28:29 - Creative Guidelines for Sponsored Brand Videos
    30:12 - Sponsored Display Overview
    32:02 - Choosing Targeting Types on Sponsored Display
    34:46 - In-Market, Lifestyle & Remarketing Audiences
    35:11 - Creative Formats for Sponsored Display
    36:22 - Sponsored TV Explained (Why It’s Rarely Used)
    37:11 - Recommended Budget Allocations by Campaign Type
    39:08 - When to Use DSP (Link to Deeper Guide)
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    40 m
  • 4 Bidding Strategies That Can Make or Break Your Amazon Ads
    May 12 2025

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    Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.

    Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy

    #AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

    Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

    Get the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWig

    Timestamps
    00:00 - Amazon Keyword Bidding Options
    00:30 - What Are Fixed Bids?
    01:35 - When Fixed Bids Work Best
    02:00 - Understanding Dynamic Bids Down Only
    02:50 - Real-World Example with eBay
    03:30 - What Is Up and Down Bidding?
    04:20 - How Bidding Modifiers Stack Up
    05:05 - Rule-Based Bidding Explained
    06:10 - When to Use Rule-Based vs. Other Strategies
    07:00 - Final Advice for Picking the Right Strategy

    ----------------------------------------------

    Follow us:
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    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    8 m
  • BREAKING NEWS: US and China come to 90 day Tariff agreement
    May 12 2025

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    Major update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows.

    Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E

    #AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTrade

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

    -------------------------------------------------

    Grab your free PPC guide and stop wasting ad spend on low-converting campaigns: https://bit.ly/3GSie4Q

    Get the free SEO Toolkit to improve rankings and get more clicks on your Amazon listings: https://bit.ly/3EXISZp

    Feeling stuck? Book a 1-on-1 coaching call and get real answers: https://bit.ly/44uHuaR

    Timestamps
    00:00 - Tariff News Between US and China
    00:25 - Details on Tariff Drop to 30%
    01:08 - Inventory Planning Urgency for Sellers
    01:57 - Why Sellers Should Act Now
    02:47 - Diversifying Manufacturing Sources
    03:36 - Q4 and Prime Day Inventory Strategy
    04:09 - Final Thoughts on the Tariff Shift

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    4 m
  • Bought a Business? Here’s How to Change Legal Entity in Seller Central
    May 9 2025

    Send us a text

    Changing the legal entity or tax info in Amazon Seller Central can be confusing without guidance.
    This step-by-step guide shows how to update your business details correctly and avoid common issues.

    Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR

    #AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceCompliance

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

    -------------------------------------------------

    Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45c

    Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2

    Timestamps
    00:00 - How to Start Updating Legal Info on Amazon
    00:21 - Where to Find Account Info in Seller Central
    00:29 - Navigating to Tax Information
    00:47 - Choosing the Correct Account Type
    01:03 - Why You Should Use an LLC
    01:24 - Federal Tax Classification Options
    01:43 - Picking the Right LLC Type
    02:00 - Entering Business Name and DBA
    02:14 - Where to Add EIN (Employer ID Number)
    02:29 - Save and Submit: What Happens Next
    02:36 - Amazon Approval Timeline & Final Thoughts
    02:50 - Where to Get Help with Amazon Account Updates

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    3 m
  • Our Playbook Solves What Most Amazon Sellers Miss
    May 7 2025

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    Managing 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.

    Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY

    #AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategy

    Watch these on YouTube:

    What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

    You’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

    ----------------------------------------------

    Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaR

    Want better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3

    Timestamps:
    00:00 - The Question Agency Owners Always Ask
    00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy
    00:17 - Scaling Across 400 Clients and 500 Staff
    00:31 - Internal Strategy Guide for New Team Members
    00:43 - What’s in the Brand Strategist Playbook
    01:05 - What Critical Impact Means in Advertising
    01:19 - How We Train Beginners to Prioritize High-Value Tasks
    01:47 - Real Examples from Our Merchandising SOP
    02:12 - Final Advice on Delivering ROI for Clients
    02:24 - Where to Get the Playbook
    02:45 - Best ROI Comes From the Right Focus
    02:55 - Final Thoughts from Kevin

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    3 m
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