NAILED IT! The Business of Construction Podcast Por Joseph Hughes arte de portada

NAILED IT! The Business of Construction

NAILED IT! The Business of Construction

De: Joseph Hughes
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Joe Hughes dives deep into the business of construction. He brings in team members from his roofing training company, Contractor Dynamics, as well as industry leaders and experts.Joseph Hughes Economía Gestión y Liderazgo Liderazgo
Episodios
  • 259. How This Roofing Company Is Getting From $6M to $10M This Year | A Contractor Dynamics Case Study
    Jun 17 2025

    Want us to help you generate consistent, inbound appointments? Book a call with our team.


    Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!


    Key Takeaways:

    ✅ Optimize your existing ad spend to perform like 5x the budget

    ✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads

    ✅ Build a weekly marketing meeting routine to track performance & plan ahead

    ✅ Use data dashboards and scorecards to spot issues and improve campaigns

    ✅ Benefit from shared insights across 120+ roofing companies nationwide

    ✅ Access expert coaching and unlimited support to solve marketing challenges

    ✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠

    ➡️ Instagram

    ➡️ Facebook

    ➡️ LinkedIn

    #RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

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    13 m
  • 258. The Real Reason You’re Not Getting Consistent Roofing Leads (And How To Fix It)
    Jun 11 2025

    Looking to get higher quality leads and solve your marketing problem? Book a call with our team.


    It's not your Facebook ads. It's not the market. It's not even your agency.


    The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.


    In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.


    If you want predictability, growth, and freedom — it starts with understanding this truth.


    Key Takeaways:

    ⚠️ Why most roofing companies are stuck in “random acts of marketing”

    📣 The 3 pillars of a consistent lead machine

    🎯 Why brand awareness matters more than ever in 2025

    🔁 How to retarget and nurture leads like the big brands do

    💥 The compound effect of doing the right things daily


    Key Timestamps:

    00:24 – Why most roofing companies don’t have a real marketing strategy

    01:04 – The #1 thing you need for consistent results: brand awareness

    02:08 – Daily lead generation tactics to build momentum

    03:42 – Retargeting and nurturing: how to convert more leads without more spend


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ ⁠Website

    ➡️ Instagram

    ➡️ Facebook

    ➡️ LinkedIn


    #RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth

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    6 m
  • 257. Should You Hire a Marketing Agency or Build Your Own Team? (The Brutal Truth)
    Jun 5 2025

    Looking to solve your marketing problem? Book a call with our team.


    If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.


    In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.


    I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.


    Key Takeaways:

    🤔 Why “in-house vs. agency” isn’t the first question to ask

    📈 What roofing companies actually need to grow with marketing

    🎛️ The hybrid model that’s delivering the best results

    🧠 Why you need to drive the strategy—agency or notKey Timestamps:

    00:05 – Why you’re asking the wrong question about marketing

    01:00 – The real problem: no time, no money, and what to fix first

    02:00 – In-house vs. outsourcing: when each one makes sense

    05:24 – The hybrid model: how the best roofing companies win


    Connect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook

    ➡️ Instagram

    ➡️ LinkedIn

    ➡️ Website


    #RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips

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    7 m
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