NBRI Episode 19: Leigh McAlister Podcast Por  arte de portada

NBRI Episode 19: Leigh McAlister

NBRI Episode 19: Leigh McAlister

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Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.

McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

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