In this episode of NXT on Strategie, host Nivya explores why localization — adapting products, marketing, and operations to fit local cultures and preferences — is crucial for businesses aiming to succeed globally. We discuss how top brands tailor everything from language to user experience, why a one-size-fits-all approach fails, and how localization builds trust and competitive advantage in diverse markets. Whether you’re expanding internationally or just curious about global strategy, this episode offers practical insights to help you go local to go global.

In this episode of NXT on Strategy, host Nivya breaks down the real reasons why most marketing strategies fall flat — and how smart businesses can turn things around. From unclear messaging and missing audience focus to inconsistent branding and pushy sales tactics, we explore the most common mistakes companies make. More importantly, we give you a practical roadmap to fix them — with clarity, consistency, and customer-first thinking. Whether you're a startup founder or scaling a brand, this episode will help you market with meaning and win with strategy.

In this episode of NXT on Strategy, host Nivya uncovers the bold strategies that helped Zomato rise from a restaurant listing site to a food delivery giant in one of the world’s most competitive markets. From hyperlocal execution and viral marketing to acquisitions and IPOs, Zomato’s journey is a masterclass in scaling smart. Tune in to explore how content, culture, and calculated risk-taking helped Zomato lead India’s food tech revolution — and what every business can learn from their playbook.

In this episode of NXT on Strategie, host Nivya unpacks how Tesla didn’t just enter the automotive world — it transformed it. From launching a premium electric sports car to building its own supply chain, Tesla’s bold moves turned it from a startup into a market leader. Discover how vertical integration, software-driven vehicles, and a mission-led brand helped Tesla reinvent the strategy playbook for the 21st century. If you're curious about innovation, disruption, and how to think beyond traditional business models — this episode is a must-listen.

In the debut episode of NXT on Strategie, host Nivya unpacks why even the biggest global brands — like Walmart and Starbucks — stumble when entering new markets. From cultural misalignment to ignoring local preferences, Nivya breaks down the five major reasons international expansions fail and shares practical, strategic steps businesses can take to avoid repeating those costly mistakes.

Whether you’re a founder, a student of business, or someone exploring international markets, this episode offers sharp insights and actionable takeaways to help you think globally — and act locally.

🎧 Tune in and discover why being global isn’t enough — being relevant is what wins.

Welcome to NXT on Strategie — powered by Nivya Xchange Talks. Each week, host Nivya unpacks the strategies behind today’s most successful businesses, boldest decisions, and fastest-growing brands. From digital transformation to leadership, market trends to startup growth — this podcast is your front-row seat to how real-world strategy works.

Through deep dives, solo episodes, and expert interviews, NXT on Strategie delivers practical insights you can use — whether you’re an entrepreneur, student, executive, or just strategy-curious.

It’s not theory — it’s action. Let’s explore what’s next — only on NXT on Strategie.