Guest: Aaron Painter, CEO of GetNametag.com

Episode Overview

Aaron Painter joins the show to explore the urgent need for identity verification in the age of generative AI and deepfakes. As CEO of GetNametag.com, Aaron outlines how mobile-based authentication can protect businesses and individuals from cyber threats, account takeovers, and AI impersonation scams.

Key Takeaways

• Deepfake Threats: AI-generated impersonations are rapidly evolving, posing real risks to businesses and people.
• Outdated Security Methods: Security questions and SMS verification are insufficient in today’s threat landscape.
• NameTag’s Mobile Innovation: Combining ID scanning, facial mapping, and mobile phone data for secure identity verification.
• Enterprise Applications: Used by HubSpot, Autodesk, and others to verify employees and users during onboarding and support interactions.
• AI vs Trust: As AI lowers the cost of deception, Aaron argues that trust must become the new digital currency.

Frameworks

• Identity Verification: ID scan → 3D selfie → phone-based security
• Helpdesk Flow: One-tap verification links to minimize friction
• Reusability Loop: Users can re-verify with a single selfie after first use

Resources

• GetNametag.com – Aaron's company
• Aaron Painter on LinkedIn
• WhisperFlow – AI voice tool
• Claude 4 by Anthropic
• Google Veo
• Tetragrammaton with Rick Rubin