How can physical therapists effectively manage the challenges of expanding their practice while maintaining high-quality patient care?

How can physical therapists avoid the common pitfall of over-promising results to patients?

Join Dr. Robbie Woelkers from Rehab CEOs talks to Ben Carlson, owner of Carlson Pro Care, about his experiences in transforming his family's physical therapy business. Ben discusses his transition from working in film and startups to taking over and modernizing a 40-year-old family business. Key topics include the differences in pace between film and healthcare, the importance of innovation and questioning traditional practices, and strategies for recruitment and clinic expansion. Ben shares his insights on leveraging AI, creating a strong business culture, and navigating the supply and demand challenges in physical therapy. The conversation also delves into Ben's personal growth as a leader, the role of aesthetics in healthcare, and building a sustainable model for the future.

Episode Timestamp:

[00:00] Introduction: Setting the Stage for Effective Patient Transition

[00:19] Choosing the Right Strategy and Coach

[00:54] Tackling Sales Objections in Therapy

[01:33] Introduction to Dr. Joey Albert and Rehab CEOs

[01:58] Understanding and Addressing Patient Beliefs

[02:52] Customizing Approaches to Meet Individual Needs

[03:22] Directly Addressing and Alleviating Patient Concerns

[04:25] Exploring Dynamic Pillars and Unique Selling Points

[05:52] Strategies for Overcoming Resistance to Change

[08:24] Final Tips and Invitation to Join Our Community for Tailored Coaching and Mentorship

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Thank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.