We are speaking with Achim Berg, founder of FashionSIGHTS, about the role of AI and technology in the fashion system, fashion as a wealth generator, and his advice to Nordic premium brands.

FashionSIGHTS is an independent corporate think tank that aims to redefine thought leadership and advisory by transforming data, experience, and expertise into actionable insights.

Achim is already an established thought leader in the industry. He worked for 24 years at McKinsey & Company, where he was instrumental in founding and leading the global Apparel, Fashion, and Luxury practice.

In this conversation, we talk about:

• His observations for attending D-Congress in Gothenburg
• Why AI is a significant game changer for the fashion industry
• How Fashion became the third largest wealth-generating industry after technology and finance
• How to navigate technology and compliance
• His advice to brands in the Nordic market

Hosts:

Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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