Join us for a powerful and insightful session with Shawn Cheesman, a seasoned executive and certified FocalPoint business coach, as part of the Network in Action speaker series. With over 30 years of hands-on leadership in manufacturing businesses and a rich background in coaching entrepreneurs, Shawn shares the “little things” that make a big difference in achieving business success.

In this engaging and interactive presentation, Shawn explores:

• The Carnegie Triangle and the surprising weight of attitude in success

• Real-life stories illustrating the value of mindset over skill or knowledge

• The “Three I’s of Business” from Michael Gerber’s E-Myth framework

• How to identify where you spend your time—entrepreneur, manager, or technician—and what to do about it

Whether you're a business owner, a team leader, or just looking to elevate your career, this talk will leave you motivated and equipped to refocus on what truly matters.

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#BusinessSuccess #LeadershipDevelopment #Entrepreneurship #FocalPointCoaching #ShawnCheesman #NetworkInAction #EMyth #CarnegieTriangle

In this Network In Action Speaker Series session, Vincent Lee—CEO of Anthony Marketing and Goldman Sachs 10,000 Small Businesses alumnus—shares the one thing that will make or break your marketing: trust. Drawing on over seven years of experience helping companies scale from $1 M to $20 M+ in revenue, Vincent dives into brand-driven marketing and the Five C’s of Trust:

• Character: Define and publish your core values to shape public perception

• Chemistry: Create a clear client journey and customer-centric guarantees

• Competency: Showcase real metrics, case studies, and the combined expertise of your team

• Credibility: Leverage reviews, referrals, social proof and public endorsements

• Cause: Articulate your mission so prospects understand why you exist

He explains how low trust drives up cost per lead—and how a strategic focus on these five pillars lowers your acquisition costs and builds lasting customer relationships. Stick around for the live Q&A at the end, where Vincent answers audience questions on applying these principles in roofing, e-commerce and beyond.

In this episode of The Network In Action Podcast, founder Scott Talley interviews Moose Rosenfeld, NIA’s very first franchisee. Moose reflects on his 10-year journey with the company, sharing lessons learned, challenges overcome, and insights into building a thriving network. A must-listen for anyone interested in leadership, entrepreneurship, and the power of connection.