In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities.

Learn About...

- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.

- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.

- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.

- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.

- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.

Our Guest...

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **