Send Us Your Questions & Feedback!

🔊 Episode Summary:

After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast.

Whether you’re a loyal listener or brand new to the show, this episode sets the tone for what’s ahead: unfiltered conversations, Brazilian-style grit, real business lessons, and a few spicy personal stories for good measure.

💬 In This Episode, Roger Talks About:

• Why he paused the podcast and what sparked the return
• Behind-the-scenes updates on Shades In Place and Trading Up Consulting
• Life transitions and the move from Boston to Tampa
• What to expect in future episodes: interviews, solo talks, and raw reflections
• The power of storytelling in business and the immigrant experience

📣 Call to Action:

If you’ve missed the mic drop moments, get ready — they’re coming in full force. Don’t forget to subscribe, share with a friend, and leave a quick review. It helps more passionate professionals discover this unique mix of business, grit, and Brazilian fire.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Overview:

In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the next level.

Key Takeaways:

• An overview of why education is the missing piece in the window covering industry
• Detailed rundown of all 15 educational services offered by Trading Up Consulting (some totally free, others paid)
• Insights on how to become a top-tier window treatment installation professional
• What’s coming soon from the academy in 2023

Why This Matters:

Roger’s mission: “Raise the standards for the window fashion industry as a whole, one window covering at a time.” He shares the genuine knowledge and practical skills that fill the knowledge and training gap for installers, dealers, designers, and savvy homeowners.

Highlights & Timestamped Moments:

00:00 – Introduction: Meet Roger and hear why open industry conversations are needed.
02:15 – The void in window covering education: Roger’s perspective.
04:30 – Service #1-#5: What foundational tools are available for free?
07:00 – Services #6-#10: Specialist consulting, hands-on lessons, and mentorship.
09:00 – Services #11-#15: Advanced workshops and resources to set you apart.
11:00 – Preview of Upcoming Programs: What to expect in 2023.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Overview:

In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth.

What You’ll Learn:

• Why “good enough” isn’t enough—consistent quality is the true key to long-term business success.
• Simple but powerful lessons from a provider’s mistakes and how to apply these insights to your own installations, service, or business.
• The importance of maintaining exceptional standards on every single job, not just the first visit.
• How your personal brand and business reputation are built on everyday decisions.

Episode Highlights:

• The universal feature of all successful companies
• Transition to YouTube: Discover why the show is now available in video format and how this boosts the installer community’s global reach.
• Real-life mistake breakdown: Hear step-by-step what happened, how the provider stumbled, and what a better response looks like.
• Mindset for growth: The crucial role of humility, learning from feedback, and striving to outperform your past self.

Listener Challenge:

Have you experienced a “room for improvement” moment in your own work? Share your story and let’s keep raising the bar—together.

Don’t forget:

Whether you’re at the very beginning of your trade journey or a seasoned pro, the road to excellence is paved with learning, feedback, and the drive to get a little better every day.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Episode Overview:

Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in real-world scenarios and how it can give you long-lasting peace of mind.

Key Discussion Points

• Why Insurance Matters: Most of us don’t love paying those premiums, but when the unexpected happens, you’re grateful you’re covered.
• Real-Life Examples: Roger shares stories from his own career where insurance made the difference between a big headache and a quick fix.
• Rest-Easy Mindset: The peace of mind that comes from knowing you and your business are protected is truly priceless.
• Cost Vs. Value: Roger admits that adding up all the money spent on premiums can be shocking, but when trouble hits, you know you made the right choice.

Actionable Takeaways

• Understand what types of insurance every window covering professional should consider.
• Learn how to navigate the most common insurance scenarios in the field.
• Gain practical tips on staying protected and minimizing business risk.
• Special Mentions: This episode is sponsored by WCAA – the Window Coverings Association of America. Their mission: provide education, networking, ethics, and work for the industry’s betterment.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Episode Overview:

In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust.

Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat clients who refer you with confidence.

Key Highlights and Takeaways

• Why Details Matter: Customers in the window fashion industry tend to spend on wants, not needs—which means they expect service excellence and scrutinize every interaction. Going above expectations is the gateway to referrals and repeat business.
• Stand Out as a Top-Notch Installer: Roger lays out five concrete tips for standing out from the crowd as an installer—including things you can implement immediately to raise the bar in your professionalism.
• Crafting Referrable Experiences: By focusing on meticulous installation and client care, you turn one-time clients into long-term advocates who’ll want to share your name with friends and family.

Roger's Five Winning Tips for Installers

• Professionalism: Always communicate clearly, arrive on time, and pay attention to personal presentation.
• Preparation: Double-check measurements, product readiness, and tools before every job.
• Precision: Execute with care—don’t rush. Make adjustments to ensure a flawless result.
• Proactive Communication: Keep clients informed throughout the process and respond quickly to concerns.
• Follow-Up: After completion, check in with the client and invite feedback to build lasting relationships.
  
  

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Episode Overview

In this episode, Roger Magalhaes dives into the power of continuous improvement—or “Kaizen”—and why it’s fundamental for any window treatment installer who wants to reach the top of their field.

Discover how adopting a Kaizen mindset doesn’t just transform your daily workflow, but also leads to happier clients, greater confidence, and long-term business growth.

Key Topics Covered

What is the Kaizen philosophy?
A Japanese concept focused on making constant, incremental improvements for extraordinary results over time.
Why Installers Should Embrace Kaizen?
Roger explains how adopting continuous improvement prevents stagnation in your business, increases professionalism, and sets you apart from competitors.
Everyday Application:
Learn actionable steps you can implement immediately—whether it’s improving how you load your tools, refining client communication, or enhancing your technical skills on each job.
Real-World Installer Stories:
Roger shares personal insights from his own journey, highlighting how mistakes became learning opportunities and stepping stones to mastery.

Roger’s Practical Kaizen Steps

Document Your Process:
Start by tracking steps for each new task. What went well? What could be better?
Small, Consistent Changes:
Don’t aim for perfection swiftly—improve one thing at a time, every day. Over time, the results are transformational!
Ask for Feedback:
Encourage client feedback and use it to make informed improvements.
Share and Collaborate:
Connect with other installers—learn from their experiences and share your own Kaizen journey.

Listener Challenge:

What’s ONE thing you can improve on your next installation?
Share your story with Roger and join the community of pros who are always striving to get better—one step at a time.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com