This week I sat down with Rod Banner, an entrepreneur, business technologist and brand consultant. 

He builds brands, architects business propositions and sharpens messaging. He has lived all his commercial life with one foot in technology and the other in the world of marketing communications. He’s advised the tech industry, founded, run and sold multi-million dollar businesses and mentored countless tech industry luminaries. 

Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100, KPMG’s Madtech Shift 100 and GQ’s list of the 100 Most Connected Men in Britain.

Having sold his first business to WPP, Rod founded something fresh - amusingly titled 3LA.com (3 letter acronym). 3LA is a collective of brains and technologies that help businesses become more agile and relevant. The company’s ingenious approach tackles a client’s total ‘Proposition Architecture’. Put simply - How and to Who are companies selling What? Some businesses aren’t as sure as they should be, while others are struggling in rapidly changing markets. 

Rod’s other roles include: Founder of JoyTech.org and several advisory board positions.

We discussed the importance of customer loyalty in the evolving digital landscape, the automation of marketing as a discipline and it becoming more and more about data driven studies. 

Our moral and ethical responsibility as leaders to create services and products that help mental health and wellbeing, and when profit margins are at the bottom line, if it’s really possible for companies and organisations to prioritise joy instead of clickbait. 

If you’re interested in understanding more about the role of digital marketing within your business, and what’s important to focus on as the digital landscape continues to evolve and change, then this episode is for you. 

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