If you’re running a business with multiple brands or juggling inconsistent messaging, this one is for you.

For the latest episode of Broker Bulletin, Matt Atkin, the Managing Director of Atlas Broker and former President of CAFBA, sits back with LMG Asset Finance Group Executive Tom Caesar, to unpack the firm’s journey from a group of mates with a big idea to one of Australia’s most respected names in diversified finance.

From ditching confusing sub-brands to doubling down on values and their family-run business clients, Matt opens up about the decisions that helped Atlas Broker grow, without losing its soul.

They chat about:

• Why values should guide your structure, not just your service

• How consolidating four brands into one created clarity (and saved money)

• What mentoring really looks like (and why it’s a two-way street)

They also unpack the future of broking and the power of self-regulation, and confirm that while tech won’t replace brokers, it will change the way we build relationships.

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