With the fate of TikTok’s 2025 ban in the hands of the US Supreme Court and digital-first generations defining consumerism, the marketing landscape constantly changes. How can brands adapt their strategies in 2025 to meet these evolving demands?

In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch of M Agency discuss their marketing predictions for 2025. Together, they talk about balancing innovation with brand identity, how to collaborate with sales teams and adapt your marketing pitches to the latest trends, and the pressing challenges facing marketers in 2025.

Marketing strategists Bobbie Bailey, Matt Hirsch, and Jenny Ridenour believe brands should focus on their foundational values to create authentic human experiences and meaningful customer relationships. For instance, rather than using AI to replace manual content creation, marketers should leverage it to accelerate ideas, enhance creativity, and drive consumer engagement. Trust will remain the pillar of marketing strategies in 2025, so prioritizing first-party data collection ensures privacy. Additionally, integrating the latest tools, trends, and social platforms into your digital marketing strategies deepens customer relationships.

Tune in to hear the latest digital marketing trends and strategies for 2025 and beyond.

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.

https://www.linkedin.com/in/bobbiebailey/

Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.

https://www.linkedin.com/in/jenny-ridenour/

Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company’s digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.