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In this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through genuine connection. Plus, Leah gives a quick shoutout to Tina Knowles and her stunning new book Matriarch, fresh off an unforgettable book event in Houston.

If you're ready to level up your brand, serve with heart, and still use tech to scale — this episode is your blueprint.

Be sure to snag Ramon's book, "The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand" Here

Additionally, check out Tina Knowles' new best-selling Memoir "Matriarch" Here

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Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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In today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every deal they negotiate builds (or breaks) your public image. Tune in to learn how to build a powerhouse team that elevates your brand and keeps your PR game strong behind the scenes!

Support the show

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. Tune in for a thought-provoking discussion on the power of influence, brand reputation, brand values and how political expression can make or break a celebrity’s public image.

Check out our prior episode with Ed Zitron as we discuss how to AVOID cancel culture during tumultuous times.

AND don't forget to subscribe, rate, and review! Follow PR Yourself with Leah Frazier for more insights on all things PR, PR strategies, PR tips, branding, and media for small businesses and entrepreneurs.

Support the show

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount.

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.