Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:35 - The Wild Rise of AI in Video Content
• 00:02:04 - Is Human Video Dead? The Future of AI Creation
• 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
• 00:05:31 - SEO Flashbacks and What AI is About to Break
• 00:11:30 - Behind the Curtain: AI Tools That Actually Work
• 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
• 00:14:28 - Airtable Hacks That Supercharge Your Workflow
• 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
• 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
• 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
• 00:19:59 - How Pro Editors Use AI Without Losing the Plot
• 00:22:08 - Um, Wait—Do Imperfections Build Trust?
• 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
• 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

• 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
• 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
• 00:01:10 - The Secret to Using Video to Drive More Sales
• 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
• 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
• 00:04:46 - The Truth About Creating Videos That Actually Work
• 00:07:10 - How to Use YouTube to Explode Your Business Growth
• 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
• 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
• 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
• 00:23:16 - The Four Must-Have Videos Every Business Needs
• 00:23:58 - The Hidden Conversion Leaks Costing You Sales
• 00:24:05 - The Perpetual Traffic Formula for Video Success
• 00:24:14 - How to Craft Video Case Stories That Sell for You
• 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
• 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
• 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
• 00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.

If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.

Chapters:

• 00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now
• 00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter
• 00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time
• 00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold
• 00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns
• 00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro
• 00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened
• 00:22:01 – The Bonus Hack + What This Means for Your Next Campaign

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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