While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need.

Instead of panic-posting on social media or desperately adding more services to your already full plate, I'm sharing 5 simple but strategic tweaks you can make to boost bookings without burning out. These aren't overwhelming overhauls but smart, behind-the-scenes updates that quietly do the heavy lifting for you.

In this episode, you'll discover:

• How to refresh your website's first impression to convert more visitors
• The strategic way to use social proof that actually sells
• Clear call-to-action strategies that guide clients to book
• How to identify which services deserve your marketing focus
• Smart ways to prep for fall's busy season during summer's quiet moments

"Slower seasons aren't wasted seasons but opportunities to position your business for the busy months ahead." While many pet business owners panic during quiet periods, the smartest entrepreneurs use this time strategically to refine what's working and set themselves up for success.

Links mentioned:

• Track your marketing effectiveness (Episode 18)
• Check out our SEO Course
• Check out our Blogging course
• Check out the PMU Website templates
• VIP Day services
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity.

In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch clients expect.

Here's what we dive into:

• Three essential areas where automation creates immediate impact
• How to save 10+ hours weekly through strategic automation
• Why email marketing remains critical (and not dead!)
• Automation strategies for client onboarding and offboarding
• Tools that integrate seamlessly with your existing systems
• Maintaining the personal touch while automating routine tasks
• Common automation mistakes and how to avoid them

Ines's key advice: "Automation doesn't remove you from the equation—it makes your one-on-one experience exponentially accessible." While many pet professionals fear losing that personal connection, proper automation actually enhances the client experience while freeing you to focus on what matters most.

Links mentioned:

• Visit The Modern Dog Trainer
• Check Effortless Automation Services
• Join Ines's Free Facebook Group
• Zapier (automation platform)
• PMU Website Templates
• PMU recommended tools
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised.

In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make you feel like a deer in headlights or like it’s a complete waste of time and money, especially when you're not clear what's actually driving results.

If you're struggling with pushing traffic to a website that isn't converting, don't miss our free Seamless Onboarding Masterclass mentioned at the end—because all the marketing in the world won't help if your website isn't built to attract and convert!

Links mentioned:

• Join the free Seamless Onboarding Masterclass
• Check out our website templates
• Browse our custom design services
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

Send us a text