📺 Watch & Subscribe on YouTube

Are you struggling to keep up with the latest video marketing trends and tools? Lou Bortone, a veteran of the TV industry turned video marketing expert, shares invaluable insights on leveraging AI-powered tools to create compelling content efficiently.

Lou Bortone, host of "Oh Shit, I'm Dead" podcast and video marketing guru, brings decades of experience from his time in radio, TV, and cable in Los Angeles. Now based in the Boston area, Lou helps clients harness the power of video and podcasting to amplify their message.

In this episode, Lou dives deep into the evolving landscape of video production and podcasting. He explores how AI tools like Descript, Pictory, and Luma Labs are revolutionizing content creation, making it easier than ever to produce high-quality videos and podcasts. Lou emphasizes the importance of meeting your audience where they are, whether it's on YouTube, LinkedIn, or traditional podcast platforms.

The conversation also touches on the challenges of remote work, the importance of building social connections, and how content consumption habits are changing across generations. Lou shares personal insights on balancing introversion with public speaking and the joys (and challenges) of working from anywhere.

Ready to take your video marketing to the next level? Listen to this episode for practical tips and cutting-edge strategies from a true industry veteran.

FullCast – https://fullcast.co/

1. Leverage video for podcasts: Record video versions of podcast interviews whenever possible. Your face on camera is a powerful marketing asset, especially in a world of avatars and bots.

2. Utilize AI tools for content creation: Explore AI tools like Pictory, Luma, and Suno to generate B-roll footage, create custom music, and enhance podcast production efficiency.

3. Optimize for multiple platforms: Create different versions of content for various platforms. For example, make square versions with captions for LinkedIn and YouTube Shorts that point back to full episodes.

4. Embrace new technologies: Stay open to emerging tools and platforms. The podcast and video production landscape is constantly evolving, so adaptability is key.

5. Balance online and offline presence: While remote work offers flexibility, make conscious efforts to build and maintain social connections, especially for introverts in the digital space.

LinkedIn - https://www.linkedin.com/in/loubortone/

Facebook - https://www.facebook.com/lou.bortone/

Instagram - https://www.instagram.com/loubortone/

X-

📺 Watch & Subscribe on YouTube

Ever feel like you're stuck in a rut, unable to break free from old patterns and reach your full potential? Rocío Pérez's journey from teenage mother to successful entrepreneur and leadership expert might just be the inspiration you need.

Rocío Pérez, Chief Leadership Officer at Virtuous, shares her remarkable story of transformation and resilience. From overcoming a brain tumor diagnosis to developing innovative tools for personal growth, Rocío's experiences offer valuable insights for anyone looking to make positive changes in their life.

In this episode, we explore the power of self-awareness and intentional growth. Rocío discusses her Mind Shift game, a unique tool designed to help individuals create new neural pathways and achieve their goals. She also touches on the importance of authenticity in leadership and the challenges of balancing personal growth with professional success.

Additional topics include the development of Rocío's TV show and podcast, her expansion plans into Latin American countries and Canada, and the transformative power of changing one's perspective on life and relationships.

Ready to shift your mindset and unlock your potential? Listen now to gain actionable insights from Rocío Pérez's inspiring journey and learn how you can apply her strategies to your own life and career.

FullCast – https://fullcast.co/

1. Cultivate your intuitive wisdom. Rocío credits her success to staying connected with her inner guidance from a young age. Make time to listen to your intuition and trust your instincts.

2. Challenge limiting beliefs about your potential. Despite difficult circumstances, Rocío refused to accept others' low expectations for her future. Examine any self-limiting beliefs and push past them.

3. Use gamification to make personal growth fun. Rocío created the Mind Shift game to make transformation more engaging. Find ways to gamify your own self-improvement efforts.

4. Prioritize authenticity over perfection. Rocío learned to embrace her humanity on camera rather than striving for flawless delivery. Allow yourself to be genuine rather than putting up a perfect facade.

5. Set public goals to increase accountability. By stating her 12-month goals for international expansion on the podcast, Rocío created external pressure to follow through. Share your goals with others to boost your commitment.

LinkedIn - https://www.linkedin.com/in/rocio-perez-the-mindshift-experience/

Facebook - https://www.facebook.com/TheMindShiftExperience/

Instagram – https://www.instagram.com/rocioperezpublicfigure/

Expand...

📺 Watch & Subscribe on YouTube

Ever wonder how a gaming podcast pioneer navigates the ever-changing landscape of the industry? I sat down with Danny Peña, the creator of Gamertag Radio, to explore his 20-year journey in podcasting and gaming.

Danny Peña is the founder of Gamertag Radio, the first gaming podcast to reach 1,000 episodes. With two decades of experience in the gaming industry, Danny has become a respected voice and consultant in the field. In this episode, we dive into Danny's remarkable journey from the early days of podcasting to his current role as a media consultant. We discuss the evolution of the gaming industry, the impact of podcasting on his career, and how he's adapted to changes in technology and audience preferences.

We also explore Danny's personal life, including his move from Miami to Los Angeles, his marriage, and becoming a father. Danny shares insights on interviewing celebrities, the importance of asking creative questions, and his approach to measuring success beyond just numbers. If you're interested in the intersection of gaming, podcasting, and personal growth, you won't want to miss this inspiring conversation with Danny Peña. Click play to hear how passion and persistence can lead to a fulfilling career in the ever-evolving world of digital media.

FullCast – https://fullcast.co/

1. Focus on impact over numbers. Danny emphasizes that the true measure of success isn't view counts or subscriber numbers, but the tangible impact you have on your audience and industry. Concentrate on creating quality content and building meaningful relationships.

2. Diversify your income streams. Danny's success comes from multiple sources - his podcast, consulting business, speaking engagements, and more. Don't rely solely on one revenue stream; explore various opportunities within your niche.

3. Stay adaptable in a changing industry. The gaming and content creation landscapes are constantly evolving. Be willing to pivot, learn new skills, and embrace emerging platforms or technologies to stay relevant.

4. Network and build relationships. Many of Danny's opportunities came from connections he made over the years. Attend industry events, collaborate with others in your field, and nurture professional relationships.

5. Give back to your community. Danny speaks at schools and mentors upcoming creators. Sharing your knowledge and experiences can be rewarding and help establish you as a leader in your field.

LinkedIn - https://www.linkedin.com/in/dpena7

Instagram - http://instagram.com/godfree

X - http://x.com/godfree

Gamertag Radio Podcast -...

📺 Watch & Subscribe on YouTube

Ever wondered how to turn your passion for travel into a thriving podcast? Marilyn Ball's journey from marketing executive to host of "Speaking of Travel" offers invaluable insights.

Marilyn Ball, host of "Speaking of Travel," shares her inspiring transition from a successful marketing career to creating a travel-focused podcast. With over 500 episodes under her belt, Marilyn has mastered the art of storytelling and building a loyal audience.

In this episode, Marilyn reveals how she leveraged her marketing background to secure long-term sponsors and create a sustainable podcast business. She discusses the challenges of pivoting during COVID-19 and how she used the pandemic as an opportunity to explore deeper, more meaningful conversations with her guests.

Harry and Marilyn also delve into the importance of embracing new technologies, the power of community in podcasting, and how to stay true to your passion while growing your show. Marilyn's experience with recent natural disasters in her hometown of Asheville, NC, adds a poignant perspective on resilience and the human spirit.

Ready to take your travel podcast to the next level? Listen now to gain actionable insights from a seasoned podcaster who's successfully merged her love for travel with a thriving show.

FullCast – https://fullcast.co/

1. Leverage your existing skills and background when starting a podcast. Marilyn's marketing experience helped her approach sponsorships strategically from the beginning.

2. Be flexible with sponsorship arrangements, especially when starting out. Marilyn used trade deals and shorter commitments initially before moving to annual sponsorships.

3. Batch record episodes to build a queue, allowing you to take time off while maintaining a consistent publishing schedule. Marilyn records extra episodes before traveling.

4. Consider hiring help for areas outside your expertise. Marilyn hired a business coach to help transition her focus fully to her podcast.

5. Reach out to potential guests and opportunities, even if it feels uncomfortable. Marilyn

emphasized the importance of getting out of your comfort zone to grow your show.

LinkedIn - https://www.linkedin.com/in/marilyn-ball-8550a25/

Instagram - https://www.instagram.com/speakingoftravel/

Facebook - https://www.facebook.com/speakingoftravel/

Speaking of Travel podcast -

📺 Watch & Subscribe on YouTube

Ever wondered how environmental journalism can uncover hidden hazards in your community?

Jordan Gass-Pooré, host of "Hazard NJ" and an accomplished environmental journalist, shares her journey from small-town Texas to becoming a leading voice in investigative reporting on hazardous sites and environmental issues.

In this episode, Jordan discusses her latest project, "Hazard NJ," which explores the origins and impacts of PFAS (forever chemicals) in New Jersey. She delves into the challenges of reporting on environmental issues, the importance of long-term follow-ups on hazardous site cleanups, and the fascinating characters she encounters in her work.

Jordan also touches on her early days in journalism, her passion for horror movies, and how she balances freelance work with her dedication to environmental reporting. She offers insights into the changing landscape of journalism in the face of AI advancements and shares her thoughts on the future of hazardous site reporting.

Ready to dive into the world of environmental journalism and discover the hidden stories beneath our feet? Listen now to gain a new perspective on the environmental challenges we face and the dedicated reporters working to bring them to light.

FullCast – https://fullcast.co/

1. Pursue your passions early: Jordan's early interest in environmental issues and journalism led to a successful career. Start exploring your interests and gaining experience in your chosen field as soon as possible.

2. Embrace diverse experiences: Jordan's varied work history across different media outlets and projects has enriched her skills and perspective. Don't be afraid to try different roles and organizations in your industry.

3. Find your niche: Jordan's focus on hazardous sites reporting demonstrates the value of specializing in a specific area. Identify a unique angle or topic within your field that you can become an expert in.

4. Be open to changing perceptions: Jordan's experience with New Jersey changed her preconceived notions about the state. Stay open-minded when approaching new subjects or locations in your work.

5. Use storytelling to make complex topics engaging: Jordan incorporates horror references and personal stories to make environmental reporting more accessible. Find creative ways to present difficult or technical information to your audience.

📺 Watch & Subscribe on YouTube

Ever feel like your story isn't worth telling? You're not alone. April Adams Pertuis, host of the Inside Story podcast, knows that feeling all too well. April is a storytelling expert with over 30 years of experience in broadcasting and production. She's interviewed over 10,000 people and now helps others share their stories through her company, Light Beamers.

In this episode, April reveals how she overcame her own hesitation to share her story and why she believes everyone has a story worth telling. She breaks down the three-part story arc she uses to help clients uncover their transformative experiences and find the courage to share them.

Harry and April also discuss the power of podcasting as a storytelling medium, the challenges of maintaining a show long-term, and how to quickly build trust with interviewees. April shares her "heart math" technique for creating a safe space for vulnerability.

If you've ever doubted the value of your own story or struggled to find your voice, this episode will inspire you to shine your light. Listen now to unlock the transformative power of storytelling in your own life and work.

FullCast – https://fullcast.co/

1. Embrace your story, no matter how big or small. Whether you have a complex, messy narrative or feel your life is "vanilla," your experiences are valuable and worth sharing.

2. Focus on the transformation in your story. Move past dwelling on the "before" and highlight how you've grown, what you've learned, and who you've become.

3. Use heart math to connect with interviewees. Enter conversations with genuine openness, compassion, and a desire to listen without judgment. This creates a safe space for authentic sharing.

4. Practice telling your own story. Even if you're used to sharing others' stories, push yourself to be vulnerable and share your experiences. This builds authenticity and connection with your audience.

5. Surround yourself with people who challenge you. Seek out relationships that push you to grow, call out your potential, and refuse to let you play small. This environment fosters continuous personal and professional development.

Podcast - https://www.lightbeamers.com/podcast

LinkedIn – https://www.linkedin.com/in/lightbeamers

Instagram - https://www.instagram.com/lightbeamers/

Facebook -

📺 Watch & Subscribe on YouTube

Ever wondered how a small business banking platform could revolutionize your financial management? Discover the journey of a CEO who's reshaping the landscape for entrepreneurs.

Eytan Bensoussan, CEO of NorthOne and host of This Week in Small Business, shares his path from science student to fintech innovator. With a background in management consulting and a family history of small business ownership, Eytan brings a unique perspective to the world of business banking.

In this episode, Eytan reveals how NorthOne was born from a desire to solve the financial pain points of small business owners. He discusses the importance of rigorous thinking, resilience in the face of challenges, and the power of customer-driven innovation.

The conversation also touches on Eytan's experiences as a podcast host, the value of empathy in leadership, and the constant drive to improve and anticipate customer needs. Eytan's insights offer a masterclass in entrepreneurship and the evolution of financial technology.

Ready to gain invaluable insights from a leader at the forefront of small business banking? Tune in to this episode and discover how NorthOne is changing the game for entrepreneurs across America.

FullCast – https://fullcast.co/

1. Speak to customers regularly. Eytan tries to talk to 1-2 customers per week minimum to understand their needs and pain points. This direct feedback informs product development and business strategy.

2. Identify your "MIT" (Most Important Thing). Regularly assess where the biggest bottleneck is in your business and focus your energy there until it's resolved before moving on to the next priority.

3. Challenge your own thinking. Eytan encourages disagreement and different perspectives to refine ideas. He enters conversations with strong opinions but hopes others will "trash" them to reveal better solutions.

4. Build resilience through experience. Facing and overcoming repeated challenges builds confidence in your ability to handle future obstacles. View setbacks as opportunities to develop this critical skill.

5. Right-size your banking for cost savings. Many businesses waste money on unnecessary fees or suboptimal account structures. Regularly review your banking setup to ensure it aligns with your needs and minimizes costs.

Website - https://www.northone.com/

Podcast Show - https://www.thisweekinsmb.com/

LinkedIn - https://www.linkedin.com/in/eytanbensoussan/

Profit First by Mike...

📺 Watch & Subscribe on YouTube

Ever wondered how to tap into your spiritual power without falling into the traps of 'fluffy bunny' spirituality or dangerous practices? This episode might just be your guide to authentic spiritual growth.

Kelle Sparta, host of Spirit Guide and Spirit Sherpa podcasts, joins us to share her journey from real estate podcaster to spiritual teacher. With 50 years of spiritual study under her belt, Kelle brings a unique blend of personal growth and energetic training to her work.

In this episode, we dive deep into the world of spiritual podcasting and personal transformation. Kelle shares her insights on the challenges of creating spiritual content, the importance of understanding one's core essence, and the power of stubborn persistence in spiritual growth.

We also explore the evolution of podcasting, from the early days of 2005 to today's saturated market. Kelle offers valuable tips on podcast production, audience engagement, and the benefits of high-ticket offerings in the spiritual coaching space.

If you're curious about the intersection of spirituality and podcasting, or if you're on your own spiritual journey and seeking guidance, don't miss this enlightening conversation with Kelle Sparta. Click play now to unlock the secrets of authentic spiritual growth and successful spiritual podcasting.

FullCast – https://fullcast.co/

1. Consider adding a co-host to your podcast if you're struggling with motivation or consistency. As Kelle Sparta mentioned, having someone to talk to can make it easier to sit down and record regularly.

2. Plan your podcast content in advance. Kelle aims to be 90 days ahead on content for her show, which reduces stress and allows for better organization.

3. Experiment with different podcast formats to find what works best for you and your audience. Kelle's Spirit Sherpa podcast includes a brief personal update, a main topic discussion, and a call to action at the end.

4. Don't underestimate the power of your podcast as a business tool. Kelle shared that 98% of her business comes from her podcast, demonstrating its potential as a lead generation channel.

5. Consider using asynchronous communication tools like Marco Polo for coaching or client interactions. This approach can provide flexibility for both you and your clients, improving work-life balance and client satisfaction.

Twitter - @KelleSparta

Instagram - @kellesparta

Facebook - https://www.facebook.com/kellesparta

LinkedIn - https://www.linkedin.com/in/kellesparta/

Voxer -