In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.

00:00 Introduction to Positioning
00:57 Welcoming Winston Henderson
01:33 The Importance of Positioning
04:04 Challenges in Positioning
12:08 Insights from April Dunford's Book
12:59 Learning from Fletch PMM
15:20 Developing a Positioning Statement
21:35 The Need for Consistent Positioning
23:21 Levels of Positioning
24:26 Practical Exercise on Positioning
25:09 Understanding Client Problems
26:13 Defining the Better Way
27:21 The Authority Branding System
28:26 Business Assessment and SWOT Analysis
31:35 Client Research and Interviews
33:09 Creating the Flowchart
33:52 Positioning and Problem Resonance
38:14 Challenges in Positioning
39:18 Implementing the New Positioning
44:49 Overcoming Resistance to Change

Connect with Winston:

https://www.linkedin.com/in/the-content-marketing-guy/

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https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

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Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister