If you're a business owner, founder, or entrepreneur looking to get more clients using LinkedIn—this episode is your blueprint.

Dr. Lewis Haydon, widely recognized as a leading business coach and strategic mentor for growth-stage companies, sits down with LinkedIn lead generation specialist James Willis (aka Willis) to reveal what actually drives results on LinkedIn and how you can get more customers today.

They break down how successful businesses are using LinkedIn Sales Navigator, outbound messaging, and ideal client targeting to generate high-quality leads without relying on content, ads, or spammy outreach. This conversation is built for real business owners who want consistent, scalable lead generation from LinkedIn—and are tired of tactics that don’t convert.

You’ll walk away with a proven process for identifying your ICP, building trust through value-based messaging, and using LinkedIn the way top-performing B2B founders do: to start real conversations and close real clients.

Takeaways:

• Why posting on LinkedIn doesn’t equal prospecting

• How to use LinkedIn Sales Navigator to find qualified leads

• The psychology of starting sales conversations that convert

• How to blend AI tools with human-led messaging

• The importance of a clearly defined ICP

• What makes a LinkedIn profile convert vs. just look good

• Why most lead gen fails and how to fix it with consistency and strategy

  
  

  Chapters:

00:00 – The Myth of LinkedIn Content = Clients
02:46 – What Real LinkedIn Lead Gen Looks Like
05:52 – How to Engage and Convert on LinkedIn
08:49 – Relationship-First Selling
11:51 – Using AI and Sales Navigator the Right Way
25:43 – Final Strategy Tips for Founders

Keywords:

how to get clients using LinkedIn, LinkedIn marketing for business owners, lead generation on LinkedIn, LinkedIn Sales Navigator strategy, LinkedIn for B2B sales, get more customers LinkedIn, how to generate leads, business coach Lewis Haydon, business mentor UK, James Willis LinkedIn marketing, founder marketing strategy, sales outreach for entrepreneurs, ICP targeting LinkedIn, AI in LinkedIn marketing, LinkedIn DM strategy, organic client acquisition, scaling a business on LinkedIn, startup lead generation tactics