Practiceland: Not Your Doctor's Podcast Podcast Por PatientFi arte de portada

Practiceland: Not Your Doctor's Podcast

Practiceland: Not Your Doctor's Podcast

De: PatientFi
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 Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).

Connect with us at practicelandpodcast.com

Presented by PatientFi, the friendly way to pay

Follow PatientFi on Instagram @patient.fiPatientFi Economía Enfermedades Físicas Gestión Gestión y Liderazgo Hygiene & Healthy Living
Episodios
  • Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator

    Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator
    May 27 2025
    Patient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions.

    But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role.

    From building trust and guiding patients through decisions to keeping the surgeon’s schedule running smoothly, the PCC role is both strategic and deeply personal. It’s the heartbeat of every successful practice.

    Find out how PCC success is really measured, why the mantra “clarity is kindness” is key, and the surprising places this role can take your career.

    GUEST

    Allison Petriella
    Lead Conversion Analyst & Consultant, Studio 3 Marketing

    After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

    Connect with Alli on LinkedIn

    SHE DID WHAT?

    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE

    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Ian Powell
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs
    Practiceland is a production of The Axis: theaxis.io
    Más Menos
    41 m
  • Overworked, Underpaid, and Stuck?

    Overworked, Underpaid, and Stuck?
    May 20 2025
    High performers, especially women, can find themselves overworked and underpaid when they’ve built a reputation as a “doer.”

    Doing too much can keep you from being promoted, and the key is to shift into thinking and acting like a strategic leader who sets boundaries and drives impactful results.

    Kelcy Heringer explains why this happens and how to be seen as the leader you really are, starting with not saying yes to every request that lands in your inbox at 11 PM.

    GUEST

    Kelcy Heringer
    Business & Exec Accelerator

    Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

    Connect with Kelcy on LinkedIn

    Follow Kelcy on Instagram @kelcy_heringer

    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Ian Powell
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
    Más Menos
    15 m
  • Fake it Till You Make It? Mastering the Mindset of the Front Desk

    Fake it Till You Make It? Mastering the Mindset of the Front Desk
    May 13 2025
    The front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations.

    Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role.

    Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people who are.

    GUEST

    Allison Petriella
    Lead Conversion Analyst & Consultant, Studio 3 Marketing

    After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

    Connect with Alli on LinkedIn

    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS
    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Ian Powell
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs
    Practiceland is a production of The Axis: theaxis.io
    Más Menos
    33 m
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