We sit down with Gordon Holley, co-founder and advisor of Humanity Financial Management Inc., to discuss the firm's pioneering journey as Canada's first accounting firm to become a Benefit Company. Gordon shares insights into their mission to enhance the financial capacity and credibility of charities, non-profits, First Nations, and Indigenous organizations. We delve into Humanity Financial's commitment to social justice, environmental sustainability, and economic inclusion, and explore how their status as a Certified B Corporation and a Certified Caring Company reflects their dedication to using business as a force for good.

Gordon Holley is a Co-founder and Advisor at Humanity Financial Management Inc. As a CPA, CA for over 25 years, Gordon loves helping individuals and organizations that are striving to make the world a better place. In his role at Humanity Financial, Gordon observes the stress and anxiety produced by finances and financial reporting for many not-for-profit-organizations (NFPOs), charity board members, and senior staff. He excels at providing financial oversight to small to mid-size NFPOs and charities, to help them better manage their internal finances and financial budgeting and reporting. Ultimately, his company hopes to instill confidence and credibility in organizations by streamlining their internal financial management, so that they can focus their precious energies on their programs.

Gordon's Facebook group

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@gholley63 on Instagram

@gordonholley on X

Gordon's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn