Episodios

  • Why Most Startups Fail to Land Investors (Until This Happens)

    Why Most Startups Fail to Land Investors (Until This Happens)
    May 21 2025

    Most healthtech founders don’t fail because of a bad product.


    They fail because they’re pitching the right idea in the wrong language.


    This week, we pulled back the curtain on a live coaching session inside our Pitch Perfect Workshop. Here’s what really separates fundable startups from ignored ones 👇


    What You’ll Learn in This Episode:

    • ✅ Why the first 30 seconds of your pitch matters more than your metrics
    • ✅ How to align your story to the 5 investor psychology profiles
    • ✅ The #1 mistake founders make when identifying their buyer
    • ✅ How we repositioned a founder’s pitch from "meh" to match-worthy
    • ✅ What real traction signals actually look like for early-stage founders
    • ✅ Why coachability is the invisible X-factor investors are screening for



    📣 Real Talk:

    If your pitch isn’t landing the way you hoped—it’s not your fault. You were probably never taught how to reverse-engineer your message based on how investors make decisions.

    That’s what we do inside our workshops, and in the HealthTech Showdown virtual stage experience.



    💬 Founders:

    What’s the ONE part of your pitch you’re unsure is landing with investors?

    Drop it in the comments—I’ll give you a real-time fix.



    📌 Resources Mentioned:

    = Pitch Review (Free) – Submit your pitch script or recording for analysis at PulsePointPath.com/Pitch-Workshop

    = Take the Impact Quotient Quiz – Are you truly ready to scale? ImpactQuotientQuiz.com

    = Apply to Pitch or Judge – Join our next investor-matched live event at HealthTechShowdown.com



    🔁 Tag a founder who needs to hear this—or a decision-maker who needs to see this in their pipeline.

    Let’s stop wasting brilliant innovation on misaligned pitches.
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    21 m
  • Your Tech Isn’t Failing—Your Compliance Strategy Is with Luke O’Brien

    Your Tech Isn’t Failing—Your Compliance Strategy Is with Luke O’Brien
    May 14 2025

    Healthcare doesn’t end at the clinic—and Luke O’Brien of Brook.AI knows that better than most.


    After navigating care for his father’s leukemia, Luke realized just how much support patients and caregivers need after leaving the doctor’s office.


    In this episode, we unpack how Brook.AI built a wraparound solution combining remote monitoring, 24/7 clinical care teams, EHR integration, and operational support—all without adding weight to providers or clinics.


    🔑 Key Talking Points

    • ▶️The personal story behind Luke’s journey into healthtech
    • ▶️Why patient compliance gaps are more about communication than tech
    • ▶️How Brook.AI’s care teams work as an extension of health systems
    • ▶️The pitfalls of piling more tech onto providers—and how to avoid them
    • ▶️Brook’s "Remote Care as a Service" model explained
    • ▶️Navigating integration with 400+ EHRs and different-sized clinics
    • ▶️Chronic conditions they focus on: hypertension, diabetes, CHF, and more
    • ▶️Aligning human capital with clinical mission for sustainable growth
    • ▶️What founders should know about building buy-in from both patients and providers



    Episode Timeline:


    00:01:57 - Luke’s personal story about caring for his father with leukemia

    00:04:30 - Luke explains Brook.ai's solution for remote patient care

    00:06:00 - Definition of "Remote Care as a Service" model

    00:06:16 - Mid-episode sponsor message about HealthTechShowdown.com

    00:09:48 - Data integration with existing healthcare platforms

    00:12:00 - Strategies for patient and provider engagement

    00:15:25 - Building an effective team and organizational structure

    00:19:14 - Brook’s closing their Series B funding

    00:21:00 - Sabrina’s seven key points from the conversation



    🔊 Notable Quotes

    "We don’t want to put more weight on the provider. If you’re not careful, tech adds friction instead of value." – Luke O’Brien

    "When patients leave the doctor’s office, their care journey doesn’t stop—and neither should their support." – Sabrina Runbeck

    📣 Get In the Spotlight

    Are you a founder with a proven solution and paying users?

    Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

    Each month, one qualified company receives an $800 media scholarship.

    Submit a short (under 200 words) Showdown@PulsePointPath.com explanation of your solution and why it belongs in front of the people who matter most.


    🔗 Resources Mentioned

    • Visit brook.ai to learn more about their solution
    • Connect with Luke O’Brien on LinkedIn: Luke's Profile

    Want to be a guest? Apply to be on the Provider's Edge podcast
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    25 m
  • Is Your Startup Built on Swiss Cheese? with George Pappas

    Is Your Startup Built on Swiss Cheese? with George Pappas
    May 7 2025
    Many startups overlook hidden vulnerabilities in their pursuit of innovation.

    In this episode, George Pappas, SVP of Security at Health Catalyst, discusses how healthcare systems inherit security risks through mergers, poor integrations, and neglected IT.

    When cyberattacks lead to patient deaths, it's not just a technical issue—it’s a leadership failure.

    This conversation challenges the idea that compliance is enough and offers actionable insights on building a culture of risk ownership from the top down.

    🎙️ What You’ll Learn

    🔑Why M&A activity in healthcare quietly compounds cybersecurity risks

    🔑The real reason most health systems do the bare minimum to be “compliant”

    🔑What founders get wrong about building secure, scalable operations

    🔑Why security isn't a tech function—it’s a cultural responsibility

    🔑How to reframe risk management as a leadership strategy

    🔑George’s 3 wishes that would change healthcare infrastructure forever

    —-----------------------------------------------


    Episode Timeline:


    00:00:00 – A metaphor about how unseen vulnerabilities can derail growth.

    00:02:38 – Mergers and acquisitions stack hidden vulnerabilities in health systems.

    00:05:48 – Cyberattacks real consequences, and patient deaths and legal risks.

    00:08:17 – AI and automation help streamline integration and risk management.

    00:10:23 – Sabrina shares a real-world example of a hospital system shutting down.

    00:13:49 – Expertise allows teams to prioritize and act efficiently on risk mitigation.

    00:15:18 – A simple, secure, and standardized architecture for small practices.

    00:17:46 – How organizations often "satisfice" with partial solutions..

    00:20:46 – Cybersecurity: not just a technical issue—it’s a people issue.

    00:22:52 – Being human—especially during difficult conversations—builds trust.

    00:23:19 – Culture is built on actions, not just words..


    📣 Get In the Spotlight

    Are you a founder with a proven solution and paying users?

    Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

    Each month, one qualified company receives an $800 media scholarship.

    Submit a short (under 200 words) Showdown@PulsePointPath.com explanation of your solution and why it belongs in front of the people who matter most.

    —------------------------------------------------


    Resources Mentioned
    • HealthTech Showdown (HealthTechShowdown.com): Apply for an $800 scholarship to pitch in front of investors and decision-makers in your niche.

    Impact Quotient Quiz (ImpactQuotientQuiz.com): Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.
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    25 m
  • If Patients Can’t Reach You, It’s Not Innovation— It’s Delay with Scott Schweiger

    If Patients Can’t Reach You, It’s Not Innovation— It’s Delay with Scott Schweiger
    May 1 2025
    How does a company built on virtual second opinions become a system-wide impact engine? By blending data, empathy, and results—not just tech.In this episode, we explored what it really means to close care gaps—without forcing health systems to adopt yet another "new thing." Scott explained how they plug into existing infrastructures, using a results-based approach that leads to treatment changes in 70% of cases and diagnosis corrections in 25%.From nurse care navigators to global partnerships, Scott breaks down how founders can scale with intention, how AI + white-glove service actually works, and why impact starts with understanding—not assumptions.I’ve worked in ORs where we knew—if that patient had gotten a diagnosis sooner, they might’ve lived. That’s the cost of inaccessible care. It’s not about more innovation; it’s about making the innovation reachable.What’s one part of your solution that adds friction instead of clarity?Key Points You’ll Learn:🔑Why 12M misdiagnoses a year demand system-level accountability🔑How to create a tech-enabled and human-supported second opinion model🔑What it means to be a wedge solution vs. a rip-and-replace platform🔑How virtual second opinions can save $12K per case🔑Why diagnosis change isn’t failure—it’s progress🔑How to integrate into payer/provider plans without disrupting flowTimestamp:00:00:00 – The true cost of inaccessible care and innovation00:03:37 – How The Clinic by Cleveland Clinic offers virtual second opinions00:07:06 – Understanding partners' data to identify care priorities00:10:09 – Automating access while maintaining personal connection00:14:38 – Working within existing provider networks and partnerships00:15:05 – Using remote monitoring and telemedicine effectively00:17:56 – Assessing and sourcing customized patient-centric solutions00:18:25 – Expanding impact globally through virtual opinions00:19:50 – Recap: The real impact of virtual second opinions00:23:30 – The importance of balancing tech with human connection00:25:31 – Key Learning 1: Access is a clinical and economic lifeline00:26:21 – Key Learning 2: Data-driven second opinions save costs00:27:05 – Key Learning 3: Combining AI and human compassion00:27:30 – Key Learning 4: Empowering patients as decision-makers00:27:55 – Key Learning 5: Integrating solutions, not replacing them00:28:20 – Key Learning 6: Results-based partnerships over platforms📣 Get In the SpotlightAre you a founder with a proven solution and paying users?Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.Each month, one qualified company receives an $800 media scholarship.Submit a short (under 200 words) Showdown@PulsePointPath.com explanation of your solution and why it belongs in front of the people who matter most.🔗 Resources MentionedConnect with Scott Schweiger and visit The Clinic by Cleveland Clinic to learn more about their solution.HealthTech Showdown – HealthTechShowdown.com Apply for an $800 scholarship to pitch live in front of health investors and enterprise buyers.Impact Quotient Quiz – ImpactQuotientQuiz.com Think your solution is ready to scale? Find your blind spots and next steps in 3 minutes.Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    27 m
  • Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

    Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table
    Apr 25 2025
    SHOW ME THE MONEY? Not if you're a woman in HealthTech.Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions.I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms.Here’s what most founders don’t hear enough:It’s not your pitch—it’s the positioning.And you don’t need to fix yourself—you need a GPS for a system that was never built for you.This episode is your wake-up call if:You’re stuck in the endless pitch cycleYou’ve got traction, but investors still don’t “get it”You’re overextended, doing everything, and seeing little progressLet’s stop asking for permission and start building stages designed for us. It’s not about working harder—it’s about aligning smarter.What You’ll LearnWhy brilliant products and polished pitches still don’t close fundingThe hidden roadblocks women and underrepresented founders face in healthcareHow to position your innovation in a system designed to overlook youWhat “strategic alignment” really means—and how to use it to scale fasterThe story behind the creation of the HealthTech Showdown and why it mattersTimestamps:00:00:00 - VC Funding Gap: Building Your Own Stage00:02:11 - Founder Story: Wake Up Call00:05:37 - Founder Story: Pitch Misalignment00:09:14 - Four Hidden Struggles for Underrepresented Founders00:13:41 - Systemic Bias resulting to the Network Gap00:14:51 - Strategy #1: Strategic Positioning for Funding and Growth00:16:57 - Aspivix Case Study: Tailoring the Pitch to the Audience00:19:09 - Strategy #2: Having Dialogue with Investors00:19:43 - Strategy #3: Create a Understandable Framework00:20:49 - HealthTech Showdown: A Strategic Alternative to Traditional Pitching00:25:58 - Practical Steps for Founders to Succeed00:28:37 - HealthTech Showdown workshop: Mayra’s Testimonial𝑶𝒕𝒉𝒆𝒓 𝑬𝒑𝒊𝒔𝒐𝒅𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒖𝒍𝒅 𝑬𝒏𝒋𝒐𝒚:Ep 125: The Hidden Battle Every HealthTech Innovator Must Fight Why your idea alone isn’t enough—real talk on strategic fit, market entry, and surviving gatekeepers. https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=cWqIOVqXQ5uoY15umVU%2Frw%3D%3D Ep 148: Your Tech Isn’t Failing—Your Compliance Strategy Is A deep dive into what happens after the pitch—how founders fail or succeed based on team alignment and integration strategy. https://podcasts.apple.com/us/podcast/ e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098 Ep 16 with Uwe Dockhorn: create your ultimate anti burnout strategy for your family's sake https://podcasts.apple.com/us/podcast/create-your-ultimate-anti-burnout-system-for-your-loved/id1520028468?i=1000642471571 E140 | The Rise of FemTech: Breaking Barrier From Lab To Market https://podcasts.apple.com/us/podcast/e140-the-rise-of-femtech-breaking-barrier-from-lab-to-market/id1520028468?i=1000686741508 Resources Mentioned:Apply to pitch on HealthTech Showdown: PulsePointPath.com/ShowdownImpact Quotient Quiz: Are you scaling impact or just staying busy? ImpactQuotientQuiz.comListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    33 m
  • Tech Equity Is the Missing Link in Health Equity with Bevey Miner Ep 151

    Tech Equity Is the Missing Link in Health Equity with Bevey Miner Ep 151
    Apr 17 2025
    What if your health tech solution is built on biased data, and you don’t even know it?On this episode, I sat down with Beverly Miner of Consensus Cloud Solutions live from the floor of VIVE to talk about one of the most overlooked drivers of healthcare inequity—unstructured data. From missed medications to tragic delays in care, we walk through what happens when critical patient information is locked in PDFs, never reaches the right provider, and gets left out of the systems we rely on to make decisions.You’ll hear what Beverly’s team is doing to:Eliminate the need for costly EHR overhauls with cloud fax + data extractionSolve real problems like discharge delays, referral breakdowns, and prior auth lagImprove clinical workflow without asking care teams to learn new tech or platformsAddress health equity by first solving tech equity in underserved marketsOne of Beverly’s own family members died waiting for a prior authorization. That’s what drives her. This episode isn’t about buzzwords—it’s about fixing the backend issues that block care from reaching people who need it most.If you’re a founder building in health tech, it’s time to stop creating tools that live in silos or pile more work on your end users. Ask:Is your tech actually making it easier to deliver care—or just easier to sell a demo?Key Talking Points: 🔑 Why “tech equity” is the prerequisite for true health equity🔑 How unstructured data is quietly skewing analytics and care quality🔑 What founders get wrong about interoperability and burnout🔑 Why fixing backend bottlenecks is the best ROI you can build into your tech🔑 The one workflow rule you must follow if you want adoption to stickEpisode Timeline:00:01:19 – Beverly Miner from Consensus Cloud Solutions00:04:37 – Tech equity as a key to health equity00:08:17 – Call to founders: Build for integration, not just visibility00:10:34 – Backend intelligence, not just dashboards00:12:29 – Let clinicians practice: how data accuracy reduces burnout00:14:56 – Magic wand wishes: Prior auth, burnout, and system cost00:17:19 – Are we building functional or flashy tools in healthtech?00:21:42 – What healthcare leaders can do right now to fix data problems00:23:44 – Collaboration across roles: policy, scalability, and innovation00:24:51 – Final reflection: Solving bias and access with smarter integration00:25:36 – 7 Key takeaways from today’s episode🔊 Notable Quotes“Health equity has to equal tech equity. We need to make sure the technology and access to data is truly equitable—or we’re just widening the gap.” - Bevey Miner“Interoperability is talked about endlessly—but founders need to stop chasing buzzwords and start solving real workflow problems at the point of care.” – Sabrina Runbeck📣 Get In the SpotlightAre you a founder with a proven solution and paying users?Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.Each month, one qualified company receives an $800 media scholarship.Submit a short (under 200 words) Showdown@PulsePointPath.com explanation of your solution and why it belongs in front of the people who matter most.🔗 Resources MentionedConnect with Beverly Miner and visit Consensus Cloud Solutions to learn more about their solutionThink your solution is ready to scale? Find your blind spots and next steps in 3 minutes – ImpactQuotientQuiz.comWant to be a on our stage? Apply to pitch in front of investors and system leaders and win $5000 media packageListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!____________________________________________
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    29 m
  • How to Spot HealthTech Startups That Prevent Costly Readmissions, Ep 150 with Dr. Colin Banas

    How to Spot HealthTech Startups That Prevent Costly Readmissions, Ep 150 with Dr. Colin Banas
    Apr 11 2025
    You built the tech. You raised the funds.But your patient outcomes? Still inconsistent.What if the real problem isn't your product… it's your patient handoff?In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions.Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.Here’s what you’ll learn in this conversation:💠Why interoperability is your secret moat (and how 270+ EHR integrations helped DrFirst dominate)💠The #1 reason patients don’t fill prescriptions—and how SMS nudges solve it💠What a 10% adherence bump can really do for outcomes (and investor confidence)💠How to build a joyous experience for clinicians and patients alike💠Why sustainability > novelty when it comes to scaling HealthTech solutions🎙️ Founders, let’s turn your traction into transformation. If you have an established solution with paid users and want to pitch in front of investors and enterprise decision-makers, apply to be on our HealthTech Showdown.▸Every month, we award one qualified company an $800 media scholarship.▸Think you're ready to be in the spotlight? Tell us (in under 200 words) about your solution—and why it’s time decision-makers hear it.👉 Apply now at HealthTechShowdown.com▸Guest: Dr. Colin Banas▸CMO at DrFirst▸Connect: LinkedIn - Colin Banas▸Want to be a guest? Apply to be on the Provider's Edge podcast🔗 Resources:HealthTech Showdown — HealthTechShowdown.comImpact Quotient Quiz — Are you really creating sustainable impact? ImpactQuotientQuiz.comConnect with Sabrina:LinkedIn: Sabrina RunbeckWebsite: PulsePointPath.comThis episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.Episode Timeline:00:01:27 – Dr. Banas’ Background & Journey00:02:31 – The Real Problem with Care Transitions00:04:08 – The Role of Interoperability & AI in Healthcare00:06:18 – Improving Patient Engagement via Technology00:07:52 – Customer Journey and Retention Strategy00:08:48 – First’s Current Goals & Impact Metrics00:10:28 – Creating a Joyful Provider & Patient Experience00:11:30 – First Serves & Their Mission00:13:00 – Keeping Tabs on the Competition & Industry Trends00:14:09 – Excitement & Fun Behind the Mission00:16:09 – Where to Find Dr. Colin Banas & Final ThoughtsListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    24 m
  • Visionary Burnout: Why Your Big Ideas Die in Execution

    Visionary Burnout: Why Your Big Ideas Die in Execution
    Apr 2 2025

    You’ve got the vision. The mission. The drive.

    But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.”


    Sound familiar? This episode is your blueprint to break the cycle.


    I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to execution.


    We dug into the real reasons your strategy meetings stall, your marketing fizzles, and your partnerships fall flat—and how to fix it without burning yourself (or your team) out.


    —


    Where do you see the biggest breakdown in your organization—vision, strategy, or execution?


    Comment below with what tends to get lost in translation (and how you’re solving it). Your insight could be exactly what another founder needs to hear today.


    Listen now and find out how to speed up the process from

    🔑 Here’s what you’ll learn in this episode:

    • ▶️ Why visionary communication often leads to execution paralysis
    • ▶️ The four layers of business planning—and where most teams get stuck
    • ▶️ The difference between a plan and a capital “S” Strategy (it’s not what you think)
    • ▶️ How to evaluate if your team has the right roles (or if you’re stuck managing doers)
    • ▶️ What founders must provide before any team can produce real ROI

    • ▶️ How vague partnerships and misassigned authority dilute your core offer
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    40 m
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