Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team.

They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business.

Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals.

They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and customer service. Ultimately, they stress that a truly integrated communications team is vital for addressing challenges and achieving business objectives.

INTRO PARAGRAPH.

Read the transcript and notes for this episode on our website.

Key Takeaways

• Public relations has evolved from a tactical exercise of distributing press releases to a strategic discipline crucial for organizational communication.
• Strategic communication requires integration between various functions like marketing and internal communications to effectively align with executive goals.
• PR is pivotal in addressing diverse business issues, from crisis management to branding and employee engagement, necessitating its presence at the executive table.
• Effective communication strategies involve advising and collaborating across disciplines to ensure cohesive messaging and brand alignment.
• Executives should view PR professionals as trusted advisors who can help to guide organizations through complex communication challenges.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”...