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Podcast Summary:

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in the second half of 2025.

The conversation covers global market trends, vendor-specific strategies, product roadmaps, and the impact of AI on ecommerce. Each vendor shares their focus areas, challenges, and innovations aimed at enhancing customer experience and optimising performance across various sales channels.

The conversation delves into the evolving landscape of ecommerce, highlighting innovations in POS systems, the impact of AI on shopping experiences, and the importance of modular and composable commerce solutions. The speakers discuss current trends shaping their GTM strategies, including the rise of marketplaces, operational challenges, and the need for localised approaches in global commerce. They also explore product roadmaps and the significance of customer experience in driving engagement and conversion.

Key takeaways:

1. AI is becoming a crucial tool for platforms to enhance operational efficiency.

2. Merchants are increasingly looking for solutions that simplify their operations.

3. The future of e-commerce will heavily rely on technology that adapts to changing consumer behaviours.

4. POS systems are evolving to capture more customer data.

5. Retailers are increasingly looking for flexibility in their tech stack.

6. Customer experience is a key focus for ecommerce platforms.

7. Global commerce requires localised strategies for success.

8. The importance of a unified user experience in ecommerce is growing.

Chapters:

[02:00] Centra

[15:30] Shopline

[28:45] BigCommerce

[44:30] Shopify

[1:00:45] Remarkable Commerce

[1:16:45] Commerce Layer

[1:35:00] Scayle Commerce Engine

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Summary:

In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strategies, the role of marketing mix modelling (MMM) in understanding marketing effectiveness, and the significance of incrementality testing in measuring true impact. Henrik shares insights from his entrepreneurial journey and how DEMA provides data-driven solutions for brands to optimise their marketing efforts and avoid leaving money on the table.

Key takeaways:

1. DEMA was founded to address the lack of data-driven decision-making in ecommerce.

2. Marketing mix modeling (MMM) helps brands understand the effectiveness of their marketing spend.

3. Incrementality testing is crucial for measuring the true impact of marketing efforts.

4. Brands often leave money on the table by not optimizing their marketing strategies based on data.

5. Data silos hinder effective decision-making in e-commerce.

6.. Understanding contribution margin is essential for sustainable growth.

7. Brands need to connect online and offline data for a comprehensive view.

8. The ad stock effect is important for measuring the long-term impact of marketing spend.

9. Brands should always experiment and test their marketing strategies.

Chapters:

[00:30] Navigating the E-commerce Landscape

[07:30] The Importance of Data in Marketing

[14:20] Understanding Marketing Mix Modelling (MMM

)[20:00] Balancing Short-term and Long-term Strategies

[26:37] Incrementality Testing in Marketing

[45:30] Identifying Missed Opportunities in Sales

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Summary:

In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy.

The main focus is on positioning loyalty strategy correctly, because loyalty is about more than a program. A loyalty strategy is focuses on customer engagement & customer experience, because loyalty is earned through consistently great customer experience.

This podcast will help you understand the fundamental mechanics of building customer loyalty, exploring levers to encourage customers to feel more positive about your brand and giving them a reason to shop directly with you. Loyalty starts when people first visit and come get used to your brand, not just when they're buying or in a repeat purchase cycle.

Tune in to understand the evolution of loyalty strategies, the importance of customer experience, leveraging customer insights and data, and the necessity of financial modeling to justify investments in loyalty programs. You'll get practical examples to help you enhance your loyalty offering and better understand customer value.

Key takeaways:

• Loyalty is earned through great customer experience.
• A loyalty strategy is more than just a program.
• Understanding customer engagement mechanics is crucial.
• Loyalty should be viewed as a broader customer strategy.
• Rewarding positive customer behaviour is essential.
• Customer insights are vital for effective loyalty programs.
• Setting clear goals is necessary for loyalty success.
• Measuring success should include customer experience metrics.
• Incentivising data collection enhances customer understanding.
• Financial modelling is critical for justifying loyalty investments.