Hiring the wrong first person could cost you months or even years.

Minisodes, a new Real Estate Team OS series, were made to help you get it right in 10 minutes or less!

In under 9 minutes, you’ll learn:

• Why hiring a buyer’s agent first is often a MISTAKE
• What your actual first hire should be—and how to define their role
• Real stories and hard lessons from top team leaders & coaches

This is high-impact, highly visual, and built to save you time. Whether you're hiring now or planning ahead, this Minisode can change the course of your business.

New Minisodes drop exclusively on YouTube, once a month, so make sure you're subscribed to Real Estate Team OS so you never miss a turn in the road: https://realestateteamos.com/subscribe

Learn more from each of these guests:
Renee Funk: https://www.realestateteamos.com/episode/real-estate-changes-opportunities-renee-funk
Matt Smith: https://www.realestateteamos.com/episode/real-estate-team-leader-leadership-lessons-matt-smith
Katie Day: https://www.realestateteamos.com/episode/oversimplification-hype-reality-real-estate-teams-katie-day
Emily Smith: https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage

Facebook Groups. They’re the foundation of the introvert-friendly strategy that jump-started Marisa Lindsay’s real estate business, serves as the foundation for her real estate team in Colorado Springs, and fuels a growing referral network across the country.

Learn from the founder of The Collective by Marisa Lindsay, as well as from their TC/CTO/problem solver, Dubs (including how she got that nickname). They’re a Visionary/Integrator duo whose relationship started as a real estate agent and a home buyer.

In addition to the production of their local, in-town agents, they had nearly 20 closings in March through the referral network - all driven by about 60 Facebook Groups (and counting).

In this conversation: what the strategy is, how they developed the strategy, how they sell without selling, and how they set it up in other markets.

They walk us into their four-agent team and its staff, how they developed the Facebook Groups strategy, how they extended it into other markets, when and why they moved the team into a proper CRM, key pieces of their tech stack, and more!

Watch or listen to this conversation to learn:

- Key elements to building the highest-performing team in your market, including creativity with execution and a Visionary with an Integrator

- Selling nearly 50 homes in year one with every deal generated through a Facebook Group

- The three characteristics (or “the trifecta”) that Marisa saw in a client that led to her extending an offer to join the team

- Specific roles on their small team in Colorado Springs that also supports a network of agents across the US

- Foundations of the Facebook Groups strategy that’s the foundation of the team and the referral network

- How sales conversations can happen on social media … without initiating sales conversations

- Overcoming two myths about Facebook Groups

- Why Facebook Groups functioned like a CRM for them

- “The amount of leverage is undeniable” - the vision that motivated a move to a proper CRM

- How Marisa went from Chief Skeptic to top user of their CRM

- Logistics behind and lessons learned from the referral network

- How they’re building community and courses for introverts

At the end, learn about McNeese State as must-see TV, splurging on “magical” experiences, and the “why” behind things.

Marisa Lindsay and Dubs:

- https://www.instagram.com/the_marisa_lindsay/

- https://www.facebook.com/marisa.lindsay2

- https://www.facebook.com/dealswithdubs

Real Estate 4 Introverts:
- https://www.facebook.com/groups/re4introverts

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Less than three years ago, Team Peterson-Jackson was a two-agent domestic real estate team. Today, they’re at 74 agents and counting. All along, they’ve been on a mission to:

1. increase African American homeownership rates
2. build generational wealth
3. create knowledgeable and productive real estate agents

In this conversation, LaShawn and Towanna Peterson-Jackson welcome you into the education-based approach to expanding their business, including how systems and support anchor their value prop, their 12-week onboarding process and the mobile app that powers it, their agent- and client-attraction methods, and leadership challenges they’ve faced and overcome along the way.

Early success was found connecting with people in Facebook Groups and delivering home-buying seminars in churches, schools, community centers, and non-profits in Detroit. Now, they’re preparing to expand into Houston, Atlanta, Indiana, and beyond!

Watch or listen to this conversation with Towanna and LaShawn for insights into:

- Carrying culture from your personal real estate business into your real estate team

- What LaShawn saw in Towanna’s commission checks that had her get re-licensed as an agent

- How the three aspects of their mission was sparked by a visit to Portland and Seattle, including insights into homelessness, gentrification, homeownership rates, and agent income

- How home-buying seminars and an education-first approach helped launch the team

- The roles and structure of their 10-staff, 74-agent organization

- Why they prefer new, “baby” real estate agents, why they don’t recruit, and what they look for in agents who want to join their team

- Why their value prop is more about onboarding, training, and systems than it is about leads and exactly what they provide agents in these areas

- When and why they shifted from working with investors to educating homeowners

- Which key challenges they faced in growing the team and where they sought guidance

- How each of them defined and refined their roles as leaders

- When and how they’re expanding to Houston, Atlanta, Indiana, and beyond

At the end, learn about Lions gear, a shoe habit, a shoe room, a lake house, and the next flight.

LaShawn Peterson-Jackson:

- https://www.instagram.com/lashawn_peterson_realtor/

- https://www.instagram.com/teampetersonjackson/

- https://www.facebook.com/lashawnf

- https://www.tiktok.com/@tuts138

Towanna Peterson-Jackson:

- https://www.instagram.com/towannapetersonjackson/

- https://www.facebook.com/towannaj

- https://www.tiktok.com/@teampetersonjackson

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/