Reflections and Lessons from the first months of ‘A History of Marketing’ Podcast Por arte de portada

Reflections and Lessons from the first months of ‘A History of Marketing’

Reflections and Lessons from the first months of ‘A History of Marketing’

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 A History of Marketing / Episode 17This week we're mixing up the usual format. I've been publishing this podcast for a few months now, so I thought this would be a good time to reflect on the conversations I've had so far, talk about what I've learned, and share a behind-the-scenes look at how the podcast is going. Spoiler alert: I think it's going great.I recruited my friend Scott Morris, Creative Director at Waka Seattle to interview me about the podcast.Scott is an incredibly talented documentary filmmaker who always asks thoughtful questions. He provided me with incredibly helpful advice and feedback as I put “A History of Marketing” together.I gave Scott some of the top questions I've heard from listeners, but otherwise let him drive the conversation. Now, here’s Scott Morris interviewing me.The Origins of “A History of Marketing”Scott Morris: I see this as serving as a proxy for your audience. So I'm going to ask you some questions about the podcast: how it started, how it's going, and then where it's going to go from here. So diving right in, let's go back to the beginning. A History of Marketing. Where did you get this idea? What's the origin story?Andrew Mitrak: The podcast idea came all at once, but a lot of things were percolating in the background. I released a trailer, about a three-minute intro to the podcast, and it's a pretty honest trailer. It really tells my journey from the start, and of course, it's three minutes, so it's an abbreviated journey, but it tells most of the important parts of the story.At some point, it hit me that I'm a marketer, and I've spent a dozen or more years doing this professionally, and I know very little about how it started. Meanwhile, I'm very interested in history. I read—most of the books I read are non-fiction or history books—and I feel like I have a grasp of a lot of other disciplines, the history of those disciplines. I know a little bit about psychology and economics and computer history and art history and music history, but I didn't know anything about marketing history. And that suddenly hit me as odd. And I'm like, I better go look for books on marketing history.And I really didn't find any. There are some books, and I don't mean to diminish the work that's out there, but they tend to be very academic-oriented journal articles. There's a book called The History of Marketing Thought. Or they're siloed. They're histories of advertising, of certain elements of public relations, and biographies of individual marketers or advertisers or entrepreneurs. But there wasn't anything that was like a history of marketing. And similarly, there was no podcast dedicated to it either, or even a blog really dedicated to it. There were blog posts or podcast episodes that touched on marketing history, but nothing that really dived into this particular topic.And being somebody who's interested in storytelling, interested in marketing, I thought this was a gap. And it was one of those moments where I thought, “This doesn't exist in the world, why don't I try to fill it?” And that's the start of the show.Scott Morris: In the process of building up the interviews and starting the editing process and really building what you felt like was going to be this podcast, what's been the toughest part?Andrew Mitrak: It's been surprisingly easy, all things considered. You are aware of this, most listeners probably are not, is that I have a video background. I had produced podcasts at a prior company that I was at. And so I know all the tools. I was a student in college, I was a journalist, I was a documentary filmmaker, and a lot of those skills translate pretty well to podcasting. I also am pretty good at cold emailing, and sending emails to guests was a fun little challenge. So a lot of that came easily. I'm not the best at any one of these things, but I think that I have a lot of the skills, when combined together, that make me pretty good at this so far.I'd say the thing that I disliked the most about it—that to me it's hard because it's hard to do things when you're not having as much fun—is sometimes it's things that I've signed myself up for, like doing a YouTube short. I have a lot of joy in editing the full episode. I'm in the zone when I'm in Premiere and editing everything together, and I feel good about releasing the long-form stuff. But there are things that I'm like, well, every episode, every platform seems to want these short little snippets and these bite-sized things, and let me go ahead and do those as well. And I don't find as much joy in them. I see them as a little more of a chore.So there are things like that that I'm like, it's my own doing. I could choose not to do it, but the things that don't get me excited about it, they feel the hardest to me. And also, I always edit the short last, so I've gotten the whole episode done, I've gotten it all transcribed, I've got everything published, and then I do this little short, and it seems ...
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