Episodios

  • 453: The Discipline of Category Creation

    453: The Discipline of Category Creation
    May 23 2025
    Everyone wants to be in a category of one. But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand, Charles Groome of Biz2Credit, and Jakki Geiger to share their insights into building a category from scratch. In this episode: Bernd shares how Cornerstone moved beyond LMS into “workforce agility,” backed by acquisitions, analyst engagement, and full-team alignment. Charles explains how Biz2Credit is carving out a new lane in FinTech by naming the problem and using familiar language to build demand. Jakki outlines what separates true category creation from disruption, and why team-wide clarity is the hidden work that drives both. Plus: Why a real customer problem should shape your category narrative How to bring analysts in without losing control of the story What it takes to bring your team along when the category doesn’t exist yet Tune in to learn how category creation starts, builds, and earns its place in the market! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    52 m
  • 452: The New Rules of Marketing Team Design

    452: The New Rules of Marketing Team Design
    May 16 2025
    Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands. In this episode: Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs. Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org. Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline. You’ll also learn: Why your org structure should follow how your buyers engage How AI is already shifting roles How shared metrics and a single definition of success align marketing and sales Tune in for a look at how marketing teams are being built to meet the moment! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    50 m
  • 451: Events with Intent: How CMOs Turn Brand Moments into Growth

    451: Events with Intent: How CMOs Turn Brand Moments into Growth
    May 9 2025
    You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and lasts well beyond the event itself. In this episode, Drew Neisser is joined by Ellina Shinnick (HUB International), Kevin Ruane (Precisely), and Isabelle Papoulias (EliteOps) to explore how teams show up with intention and turn B2B events into focused, cross-functional efforts that build brand, strengthen buyer confidence, and avoid the all-too-common post-event fade. In this episode: Ellina breaks down HUB’s three-part event framework: Sales alignment, rigorous ROI auditing, and one bold theme that ties it all together. Kevin shares how a shift from demand gen to brand-first events, paired with sideline plays and airport branding, led to unexpected revenue wins. Isabelle gives the play-by-play on how startups can show up strong with limited budgets and purposeful sequencing. Plus: Why pre-event planning is where ROI starts How to audit your event calendar for strategic fit (not just attendance numbers) What actually works for post-event follow-up, and what to skip Why one big creative idea can carry you through a whole year of events Tune in to steal what works and rethink how events drive brand and pipeline! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    52 m
  • 450: CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead

    450: CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead
    May 6 2025
    🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a "do more with less" mandate, Drew interviews… penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning out. From digital twins to synthetic research, from YouTube Shorts to GenAI-engine-optimization, this episode is packed with ideas that CMO Huddles members are already exploring—and you should be too. 🧠 Expect tactical inspiration. A little penguin talk. And a lot of alliteration. 🧰 Topics include: How to build your “digital double” Leveraging synthetic research and deep research tools The new rules of trust-based buying AI-powered content workflows and smarter chatbots Why you should care about LLM visibility and video virality 💡 All ten ideas come with expert references—many of whom will be at Super Huddle 2025. 🎧 Tune in. Take notes. Then pick 2–3 ideas to test this quarter. You’ll thank yourself later. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    21 m
  • 449: The CAB Playbook: Structure and Follow-Through

    449: The CAB Playbook: Structure and Follow-Through
    May 2 2025
    Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But when CABs are built with the right structure and support, they can drive some serious value for the business and the customer. In this episode, Drew Neisser talks with Melanie Marcus (Surescripts), Marca Armstrong (Sensera Systems), and Marina Ilishaev (Boardstream AI) about what separates a one-off event from a CAB that earns ongoing attention, input, and trust. From executive alignment to post-meeting follow-through, this conversation is packed with real examples of CABs done right and lessons from the ones that nearly fell flat. In this episode: How Surescripts turned a CAB into a strategic driver over six years How Sensera uses CAB insights to steer product and sales direction Why structure, ownership, and trust matter more than slick agendas Plus: How to get buy-in from execs, internal teams, and customers Ways to keep CABs active between meetings Metrics that help track engagement and impact Tune in to learn what it takes to build a CAB your customers want to be part of, and your team can actually learn from! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    52 m
  • 448: The CMO’s Path to the Boardroom

    448: The CMO’s Path to the Boardroom
    Apr 25 2025
    Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap? In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group). They share how they earned board seats—and how you can too. In this episode: How Denise mapped her board journey five years in advance Why Peter leads with risk and strategy to earn trust at the top What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics) Plus: Why nonprofit and advisory roles are the best launchpads When to invest in certifications like NACD and PDA How to talk board ambitions with your CEO (without raising red flags) Why CMOs are more board-ready than they realize Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    54 m
  • 447: Rethinking Inbound, Outbound & Everything in Between

    447: Rethinking Inbound, Outbound & Everything in Between
    Apr 18 2025
    Inbound and outbound aren’t opposing forces—they’re two sides of the same motion.  When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done. In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference. What You’ll Learn: ✔ Why outbound now rolls up to marketing and how that changed execution ✔ How product marketing helped define segments, use cases, and “wow” moments ✔ What “speed to lead” actually looks like and why it’s working ✔ How underperforming tactics became high-converting plays ✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice If you're reworking how your team goes to market—structure, process, and all—tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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    46 m
  • 446: The CMO's AI Implementation Roadmap

    446: The CMO's AI Implementation Roadmap
    Apr 15 2025

    Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team?

    In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization.

    What You'll Learn:

    • Why "go play with AI" is a recipe for failure and what to do instead
    • How to avoid implementing AI tools without clear strategic goals
    • The importance of addressing fear and uncertainty around AI
    • A 4-step framework for successful AI adoption

    For the full conversation covering Tahnee’s favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u].

    Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today.

    Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate.

    For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

    To learn more about CMO Huddles, visit https://cmohuddles.com/
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    28 m
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